September 15, 2023

Power of In-app surveys: Boosting User Engagement

Discover how in-app surveys revolutionize user engagement when triggered to the right user at the right moment with the right question.

Ananya Vairavarajan

In-app surveys are a game-changer for understanding your users and improving your mobile app.

In this article, we will explore the various ways in which you can unleash the power of user insights through in-app surveys, and how it can revolutionize your mobile app strategy.

Unleashing the power of in-app surveys

Understanding your users

When it comes to mobile app success, understanding your users is paramount. By conducting in-app surveys, you can gather valuable data on user demographics, behaviors, and motivations. This insight will enable you to tailor your app to meet their specific needs, preferences, and pain points. By understanding your users on a deeper level, you can create a personalized experience that resonates with them and fosters long-term engagement.

For example, imagine you have a fitness app that allows users to track their workouts and set goals. By conducting in-app surveys, you can learn more about your users' fitness goals, their preferred workout types, and any challenges they may be facing. Armed with this information, you can enhance your app by adding new workout programs, providing personalized recommendations, and addressing common obstacles. This level of customization and attention to detail will undoubtedly strengthen the bond between your app and its users.

Enhancing user experience

In-app surveys offer a direct line of communication with your users, giving them a voice and allowing you to understand their needs and expectations. By engaging users in meaningful conversations through surveys, you can gather valuable feedback that will ultimately enhance their overall experience. For example, by asking users to rate specific features or functionalities, you can gain insights into what is working well and what needs improvement.

Imagine you have a food delivery app that allows users to order meals from various restaurants. By conducting in-app surveys, you can gather feedback on the ordering process, delivery times, and the quality of the food. This feedback can help you identify any pain points or areas for improvement, such as streamlining the ordering process or partnering with new restaurants to offer a wider variety of cuisines.

Improvement of the product

One of the most significant advantages of in-app surveys is the ability to collect real-time feedback. By leveraging this feedback, you can identify opportunities for product improvement and innovation. Whether it's a bug report, a feature request, or a suggestion for enhancement, user feedback can provide invaluable insights into your app's performance and potential areas for growth.

For example, imagine you have a social media app that allows users to share photos and connect with friends. By conducting in-app surveys, you can gather feedback on new features or updates you've recently implemented. This feedback can help you identify any bugs or issues that need to be addressed, as well as gather suggestions for future enhancements.

Measuring sentiment and satisfaction

By implementing surveys that measure customer satisfaction, such as the Net Promoter Score (NPS), you can gauge how likely users are to recommend your app to others. This information is valuable for understanding your app's impact and identifying areas for improvement. Additionally, sentiment analysis surveys can provide insights into how users feel about specific aspects of your app, allowing you to identify pain points and address them proactively.

Imagine you have a travel app that helps users plan their vacations. By conducting in-app surveys, you can measure how satisfied users are with the booking process, the accuracy of the information provided, and the overall experience of using your app. This feedback can help you identify any areas where users may be experiencing frustration or confusion, allowing you to make necessary improvements.

Boosting app store reviews

By strategically timing these prompts and targeting users who have had a positive experience with your app, you can improve your app store ratings and rankings. Positive reviews act as social proof, reassuring potential users that your app delivers on its promises and is worth downloading and engaging with.

Imagine you have a productivity app that helps users stay organized and manage their tasks. By implementing in-app surveys, you can prompt users to leave a review after they have completed a particularly productive day or achieved a significant milestone. This targeted approach ensures that you are asking for reviews from users who are most likely to have a positive experience to share.

Mastering in-app survey

Deploying in-app surveys at the right moment

Deploying your in-app surveys at the right time is crucial to maximize response rates and gather meaningful insights. Consider the context in which you want to gather insights and tailor your survey deployment accordingly. For example, if you want to gather feedback on a particular feature, deploy the survey immediately after the user interacts with that feature.

Furthermore, it's important to consider the user's emotional state when deploying surveys. Research has shown that users are more likely to provide honest and thoughtful feedback when they are in a positive mood. This positive emotional state can increase the likelihood of receiving valuable insights.

Crafting compelling content for effective surveys

The success of your in-app surveys heavily relies on the quality and clarity of the questions you ask. Crafting compelling and concise survey content is key to engaging your users and eliciting valuable responses.

Keep your survey questions straightforward and easy to understand. Avoid ambiguity or leading questions that may skew the responses. Use a mix of closed-ended questions (e.g., multiple choice) and open-ended questions to capture both quantitative and qualitative feedback. This balanced approach will provide a comprehensive view of user sentiment and satisfaction.

Targeting the right audience for actionable insights

Not all users are created equal, and targeting the right audience for your in-app surveys is essential for gathering actionable insights. Consider segmenting your user base based on relevant characteristics such as demographics, past behavior, or user preferences.

By targeting specific user groups, you can tailor your survey questions and gather insights that are relevant to their unique needs and experiences. This targeted approach will enable you to uncover valuable insights that can inform your app's roadmap and drive meaningful improvements.

Activate more users with better onboarding

Turning feedback results into action

Gaining valuable insights through in-app surveys is just the first step. To truly unleash the power of user insights, you must take action based on the results you gather.

Review survey responses regularly and identify trends, patterns, and opportunities for improvement. Prioritize the feedback based on its impact and feasibility, and incorporate it into your app's development roadmap.

Furthermore, consider using data visualization techniques to present survey results in a visually appealing and easily understandable format. Visual representations such as charts, graphs, and heatmaps can help you identify patterns and trends at a glance, making it easier to derive actionable insights.

Activate more users with better onboarding

Plotline brings a continuous research to modern consumer internet companies with in-app surveys

Plotline’s in-app surveys help product teams launch contextual micro-questions to specific user segments based on their activity within the app. We provide powerful event-based targeting and user segmentation to help you target the right user at the right time.

The most innovative consumer companies like ShareChat, Meesho and LazyPay already use Plotline to rapidly get insights from their users at scale.

If you're interested in learning more about how in-app surveys and how to implement a culture of continuous research at your organization, book a demo with us.

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