Design, Deploy & Test In-App Experiences In Minutes. Without code.
Plotline is a mobile adoption platform with plug-and-play modules across the user journey, so you can release impactful experiences on your schedule.
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Monetize
More Users
Boost
‍User Activation
Improve
Feature Adoption
Boost User
Engagement
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Trusted By Fast-Growing Mobile App Companies, from startups to enterprise
Does this sound familiar?
The new features I launched aren’t
getting any traction
My app downloads are high,
but engagement is low
Users seem confused about
how to use my app
Users open my app but leave
too soon
In-app purchases? Barely
happening
My uninstall rate is climbing fast
Activate, engage and retain with Plotline.
Thank you! Your submission has been received!
Please submit a valid business email address!
Please submit a valid business email address !
Take a Tour
Thank you! Your submission has been received!
Please submit a valid business email address!
Please submit a valid business email address !
Get in Touch
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From Curiosity to Loyalty,
We Power Every Step of  the Journey.
 Retain Attention From Day 1
Create an onboarding experience that drives users to the "aha moment" instantly:
Guided Tours & Walkthroughs: Simplify navigation and introduce key features effortlessly.
Gamified Rewards: Delight users with tools like Spin the Wheel and personalized welcome bonuses to spark excitement.
Onboarding Flows: Encourage completion of key steps to build early engagement and prevent churn.
Keep Users Coming Back 
With Plotline, you can build habit-forming experiences:
Daily Challenges: Encourage users to return with exciting tasks and rewards.
Gamified Engagement Loops: Motivate users to maintain continuous activity with streaks, milestones, badges and more.
Rewards: Boost retention by rewarding users through scratch cards, spin-to-wins, slot machines and more.
Turn Loyal Users Into
 Sustained Revenue  
Tailor experiences for every user across the app to improve conversions:
Curated Up-sells & Cross-sells: Drive purchases by curating each user's screen with behavior-based recommendations .
Exclusive Deals: Make users feel special with personalized offers that boost purchases.
Shoppable Stories: Create a frictionless experience by enabling customers to buy items without leaving the content they're engaging with.
 Don’t Just Take Our Word For It  
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
 Don’t Just Take Our Word For It  
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
 Don’t Just Take Our Word For It  
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
 Don’t Just Take Our Word For It  
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook

Upstox improves user activation through education

Learn how Upstox launched 50+ campaigns to improve metrics ranging from activation, adoption, and retention.
6X
impressions on engaging educational content
19%
increase in users adopting new scheme
PokerBaazi launched a walkthrough with Plotine

PokerBaazi sees 50% uplift in users starting the first game

Learn how PokerBaazi uses in-app messages to drives activation and conversions across the funnel
50%
uplift in users starting their first game
22%
higher number of signups to their tournament
Niyo DCB gif with Plotline

Niyo furthers adoption of flagship debit card by ~35%

Learn how Niyo uses in-app messages to drive adoption of their debit card and their referrals feature
35%
uplift in adoption of debit card
40%
uplift in users referring others

Meesho gets in-the-moment feedback on 30+ organic items with Plotline

Learn how Meesho's superStore team configured 30+ targeted syrveys to collect feedback on specific products and to check overall NPS.
30%
response rate on surveys from the customers in the-moment
Eatsure has Stories in their app | Plotline

EatSure enables users to checkout easily with Stories

Learn how EatSure saw an improvement in a range of metrics from checkout conversions, time to checkout and more
In-app stories
on the homepage allows users to view new food items and checkout
Gamification
to improve engagement of loyal users
Wynk's scratch card campaign using Plotline

Wynk saw an increase in users upgrading to "premium"

Learn how Wynk improved multiple in-app metrics across activation, retention and monetization.
Scratch
Card
to increase in users upgrading to the premium version