Tailored app experiences in minutes

Launch growth loops that feel native, land perfectly, and move users.
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Plotline helps us effortlessly create in-app experiences. We have seen strong conversions on our campaigns.

Carter Hansen Head of Marketing

Introduce a variety of UX patterns

Videos, tooltips, spotlights, stories and more to personalize user journeys

Picture-in-Picture Videos

Baazi Games improves tournament participation with engaging videos

The team promotes their latest poker tournaments with immersive and non-intrusive PiP videos - can be moved, expanded or dismissed according to user preferences. These help boost awareness and conversions.

Floaters

Zupee drives 100% uplift in KYC completions and activation

For users who have not done KYC, Zupee triggers a contextual floating button that reminds them to finish the process. Clicking on the floater redirects to the KYC page, drastically improving completion rates.

Spotlights

Jar uses Spotlights to launch their new feature "GoldX"

Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.

Tooltips

Google Pay uses tooltips to activate new users

By using tooltips on the Scan and Search feature, they drastically reduce time-to-value and increase activation rates.

In-App Stories

Stable Money uses stories to introduce their value prop

Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.

Scratch Cards

Zepto rewards users through scratch cards to boost partner offer visibility

To encourage repeat purchases and increase customer retention, Zepto implemented a post-purchase gift rewards campaign. After completing a purchase, users were offered a surprise partner offer.

In-App Nudges

Improve activation, adoption & retention with in-app nudges

Communicate with users with multiple UI elements (tooltips, bottom sheets, pinned banners) in your app

Improve onboarding with guided tours and tutorials
Drive new feature adoption with announcements
Increase LTV with contextual messaging

In-Line Widgets

Run experiments with in-line widgets

Insert native content in any section of your app to test new messaging, design, journeys through grid and carousel widgets

Set up native widgets that fit in-line with your app
Showcase value props or offers with Stories
Give personalized experiences with recommendations

Gamification

Drive deeper engagement with gamification & rewards

Engage your users with gamification elements (scratch cards, streaks, milestones) to improve repeat conversions

Reward your users with scratch cards
Add randomness with spin-the-wheel
Collect data and boost fun with quizzes

In-app Videos

Educate & Engage with immersive videos

Capture your users' attention with rich media videos (in-app stories, full-page videos, picture-in-picture) to deliver educational content and boost engagement