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Rules
inactive 7 days
IF inactive → bonus
sends $25 bonus
misses payment trust
The agentic customer engagement platform
An AI marketer for every user
It reads their full story, events, tickets, chats, and decides what to send, when, or whether at all.
Emma fee complaint in support
Emma's AI marketer
Worried about fees, showing the zero-fee offer inside the product.
Marcus payday in 3 days
Marcus's AI marketer
Payday Friday. One push at 9 am, when he can say yes.
Priya asked about IPOs in chat
Priya's AI marketer
Reads market news at night, WhatsApp digest at 9 pm.
Leo 6-day streak
Leo's AI marketer
Day 6 of his streak, a spin-the-wheel reward.
Powering growth at 150+ consumer products across 10 countries
700M+ agents/month
Case Study
Drives 30% uplift in users who trade crypto futures CoinDCX used Plotline to drive discovery and adoption of crypto futures trading among existing users. Read more →
Case Study
Sees 6X lift in monetization through plus plan adoption Upstox leveraged Plotline to drive adoption of their premium plan among active traders. Read more →
Case Study
Runs 300% more experiments without engineering dependency BharatPe used Plotline to run more experiments and improve adoption of festive offers. Read more →
Case Study
Boosts TOFU traffic and Engagement by 30% Kredivo used Plotline to increase top-of-funnel traffic and user engagement. Read more →
Case Study
Boosts loan adoption by 50% Cermati used targeted in-app nudges to increase loan product adoption across their user base. Read more →
Case Study
Drives adoption of their new app Airtel Xstream Play used Plotline to onboard users to their new streaming experience. Read more →
Case Study
Sees a 20% uplift in users purchasing in-app coins Lucky Hands used in-app gamification to drive coin purchases among their player base. Read more →
Rules fall short
Rule-based campaigns see triggers.
Agents read the full user story.
Alex tried to deposit $500 twice. Both attempts failed. He opened a support ticket, then went inactive.
Agent
reads the story
failed deposits · open ticket · deposit intent
reassure first · block bonus
Better: trust before motivation
How it works
You bring the judgement.
Plotline brings the workforce.
1 Define Objectives
Objective increase first deposits
Goal event deposit_completed
Brand voice confident, never pushy
Guardrails max 2 touches/wk · quiet hours · no bonus offers to self-excluded users
2 Approve Content
Content Generated
12 variants · Approved ✓
3 AI Marketers Drive Growth
Emma "Your account is ready" · push · 6:30pm Why: KYC complete, deposit intent high....
Marcus waiting · payday in 3 days Why: salary pattern predicts better timing....
Olivia no touch · 2 messages this week ✓ Why: frequency cap reached, preserve trust....
Leo holdout · measuring lift Why: control group keeps lift measurable....
More
More
134,118 AI marketers · one per user
The Experience Library
Your team can maintain five templates. Your agents pick from hundreds.
The largest library of experiences across product and outbound channels.
Product Nudges
Guide users to the next action.
Tooltips, sheets, and banners that move users forward in the moment.
- Onboard users with guided tours and contextual spotlights
- Drive feature adoption with timely product announcements
- Increase LTV with personalised, behaviour-triggered messaging
Inline Widgets
Own every product surface.
Add grids, carousels, and stories to any screen. Test content without dev work.
- Insert native widgets that fit seamlessly into any product screen
- Showcase value props and offers with Stories
- Deliver personalised recommendations at scale
Gamification
Turn actions into habits.
Scratch cards, streaks, quizzes, and rewards that drive repeat engagement.
- Reward users with scratch cards and spin-the-wheel mechanics
- Build daily habits with streaks and milestone rewards
- Collect data and drive engagement with interactive quizzes
Product Video
Show, do not tell.
PiP videos and stories that launch features, explain offers, and drive action.
- Launch features and deals with picture-in-picture videos
- Educate and activate users through product stories
- Drive conversions with full-page video offers
Outbound Channels
Reach users beyond your product.
WhatsApp, AMP email, push, SMS, and RCS. One agent per user, choosing the channel along with the message. Same context, zero stitching.
- Re-engage across WhatsApp, email, push, and SMS
- One user context powering every channel
- Agents pick the channel each user actually opens
Loved by customers,
Trusted by enterprises
Trusted for industry recognition, enterprise security, and billions of interactions.
0M+ Agents run every month
0ms P99 latency
0B+ Daily API calls
0K+ Experiences created
0% Platform uptime
24/7 Global support coverage
Hear from the folks who use Plotline daily
Leaders at top consumer products have stopped waiting on dev cycles to launch product experiences. You can too.
PokerBaazi reduces GTM dev effort by 25% using Plotline
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Upstox boosts "Plus Plan" activation by sixfold week-on-week with Plotline
EatSure 3x'ed buy-one-get-one conversions with Plotline
Niyo boosts engagement rates by 5X with Plotline
BharatPe 3Xes the number of experiments run with Plotline
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Chalo uses Plotline to boost pass renewals by 80%
Use Cases
From first open to loyal power user, Plotline has the playbook.
Built for every stage of the user lifecycle
Onboarding & Activation
Get users to their first value moment, fast, with guided tours, spotlights, and checklists that turn sign-ups into activated users.
Cross-Sell & Upsell
Surface the right product to the right user at the right moment. In your product, not in an email they'll ignore.
Conversion & Monetization
Remove friction at every paywall and decision point. Contextual nudges that convert hesitation into action.
Gamification & Retention
Make your product worth coming back to. Streaks, rewards, and challenges that turn casual users into daily actives.