Gamification

Drive deeper engagement with gamification

Gamification experiences that drive higher engagement — launch scratch cards, spin the wheel and quizzes that feel like a part of your app.

Trusted by growth teams at fast-scaling consumer companies

Step CoinDCX Zupee Airtel Xstream Zepto Dream11 Upstox Niyo Meesho PokerBaazi EatSure BharatPe

Gamification experiences that drive higher engagement

Launch scratch cards, spin the wheel and quizzes that feel like a part of your app

SCRATCH CARD

Kredivo Finaccel uses scratch cards to give rewards to users

Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories — simple and easy to consume.

Kredivo Finaccel uses scratch cards to give rewards to users

SPIN THE WHEEL

CRED made their sale a little more exciting!

CRED utilizes "Spin The Wheel" gamification to enhance user engagement while keeping users hooked to the app.

CRED made their sale a little more exciting!

QUIZ

Duolingo drives learning with a fun quiz!

Duolingo incorporates quizzes in its app to enhance engagement and significantly boost overall user experience and satisfaction.

Duolingo drives learning with a fun quiz!

STREAKS AND MILESTONES

Zupee uses milestones to drive activation

Zupee motivates users to complete their onboarding by showcasing a milestone strip with a reward once they are done with the steps.

Zupee uses milestones to drive activation

How It Works

Design → Target → Launch

Customize designs to match your app
Target users with real-time segmentation
Launch experiments and measure impact
Scratch cards provided by Plotline are used by Finaccel Kredivo app

Customer Story

Finaccel Kredivo launches scratch cards to drive retention

Learn how Kredivo boosts adoption of deals with floaters and scratch cards

You're in good company

Hear from those who're already working with us

"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."

Tushna Mistry

Tushna Mistry

Director of Product Management, Rebel Foods

"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."

Orpheus Almeida

Orpheus Almeida

Associate Director of Product, Upstox

"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."

Avijit Jaiswal

Avijit Jaiswal

Senior Product Manager, Baazi Games

"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."

Mohankumar Swaminathan

Mohankumar Swaminathan

AVP, Scripbox

"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."

Minal Thukral

Minal Thukral

Executive VP - Growth, CoinDCX

"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."

Carter Hansen

Carter Hansen

Head of Marketing, Step

"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."

Heriberto Prieto

Heriberto Prieto

Director of Engineering, mFour

"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."

Sargam Garg

Sargam Garg

Product Designer, Loop

"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."

Virender Bisht

Virender Bisht

Co-founder & CTO, Niyo

"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."

Utkarsh Garg

Utkarsh Garg

Head of Growth, Jar

"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."

Alethia Tan

Alethia Tan

SVP, Growth, Kredivo

"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."

Dhruv Chopra

Dhruv Chopra

Co-founder & CMO, Chalo

"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."

Tushna Mistry

Tushna Mistry

Director of Product Management, Rebel Foods

"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."

Orpheus Almeida

Orpheus Almeida

Associate Director of Product, Upstox

"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."

Avijit Jaiswal

Avijit Jaiswal

Senior Product Manager, Baazi Games

"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."

Mohankumar Swaminathan

Mohankumar Swaminathan

AVP, Scripbox

"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."

Minal Thukral

Minal Thukral

Executive VP - Growth, CoinDCX

"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."

Carter Hansen

Carter Hansen

Head of Marketing, Step

"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."

Heriberto Prieto

Heriberto Prieto

Director of Engineering, mFour

"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."

Sargam Garg

Sargam Garg

Product Designer, Loop

"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."

Virender Bisht

Virender Bisht

Co-founder & CTO, Niyo

"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."

Utkarsh Garg

Utkarsh Garg

Head of Growth, Jar

"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."

Alethia Tan

Alethia Tan

SVP, Growth, Kredivo

"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."

Dhruv Chopra

Dhruv Chopra

Co-founder & CMO, Chalo