.png){kind=small}
Gamification
Drive deeper engagement with gamification
Gamification experiences that drive higher engagement — launch scratch cards, spin the wheel and quizzes that feel like a part of your app.
Trusted by growth teams at fast-scaling consumer companies
Gamification experiences that drive higher engagement
Launch scratch cards, spin the wheel and quizzes that feel like a part of your app
SCRATCH CARD
Kredivo Finaccel uses scratch cards to give rewards to users
Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories — simple and easy to consume.
SPIN THE WHEEL
CRED made their sale a little more exciting!
CRED utilizes "Spin The Wheel" gamification to enhance user engagement while keeping users hooked to the app.
QUIZ
Duolingo drives learning with a fun quiz!
Duolingo incorporates quizzes in its app to enhance engagement and significantly boost overall user experience and satisfaction.
STREAKS AND MILESTONES
Zupee uses milestones to drive activation
Zupee motivates users to complete their onboarding by showcasing a milestone strip with a reward once they are done with the steps.
Customer Story
Zepto runs games to boost engagement
Learn how Zepto uses gamification to drive user engagement and repeat transactions
Built for every stage of the user lifecycle
From first-time activation to long-term loyalty — gamification drives action where it matters most
Reward & incentivize
CRED uses spin the wheel to reward users with exciting prizes after bill payments, driving repeat engagement and delight.
Activation & onboarding
Zupee motivates new users to complete onboarding steps by showing milestone progression with scratch card rewards at each stage.
.gif)
Engagement & time spent
Zomato uses spin the wheel to keep users engaged during browsing sessions, increasing time spent and order frequency.
.gif)
Trivia & education
Zupee launches IPL-themed quizzes to educate users about cricket while driving daily app opens during the tournament season.
Seasonal campaigns
Swish runs limited-time spin-to-win campaigns tied to seasonal events, creating urgency and boosting conversions during peak periods.
%20(1)-1733727213166.gif)
Loyalty & retention
Myntra drives daily habit formation with streaks that reward users for consecutive app visits, significantly improving long-term retention.
What makes Plotline gamification different
Purpose-built for mobile apps — engaging, configurable, and ready to deploy without engineering.
5+ game mechanics
Scratch cards, spin the wheel, slot machines, treasure chest, mystery box — new games added every quarter.
Dedicated rewards page
A persistent rewards page where users can view and reveal assigned rewards — ensuring no reward goes unclaimed.
Configurable reward engine
Set probability weights, per-user limits, time caps, and custom coupon codes. Export winners from the dashboard.
Real-time targeting & triggers
Trigger games on specific events, pages, or user actions. Combine with audience filters for precision targeting.
Built-in A/B testing
Test game types, reward values, and trigger timing. Smart Switch picks the winner based on your conversion goal.
You're in good company
Hear from those who're already working with us
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo