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Plotline helps you create in-app experiences like tooltips, stories, spotlights, surveys, videos, and games - without code. These experiences trigger in real-time based on user behavior, helping you drive feature adoption, collect feedback, and guide users through personalized journeys.
Plotline is built for product and growth teams at consumer mobile apps - especially in EdTech, FinTech, HealthTech, Gaming, and Commerce. If you need to engage users inside your app without waiting on engineering resources or app releases, Plotline is for you.
Traditional engagement tools make you choose between speed and sophistication. Plotline gives you both: the agility to launch instantly and the depth to create truly native, real-time experiences. No more waiting weeks for engineering bandwidth, app releases or settling for generic banners that users ignore.
These platforms focus on outside-the-app engagement: push notifications, email, and SMS to bring users back to your app. But their offering inside the app is limited to banners and popups. These tools also don't have the capability to trigger experiences in real-time (a delay of a minute to a couple minutes is expected from the moment an event fires).
When engaging users inside the app, you need a host of UI modules (tooltips, spotlights, animations, videos, stories, etc) that trigger in real-time (<100ms of delay). This is where Plotline comes in: creating experiences for users who are actively in your app right now.
Appcues and Pendo are built for web applications. Plotline is purpose-built for mobile apps with native rendering, mobile-specific UI patterns, and real-time triggers optimized for mobile user behavior.
Most teams launch their first campaign within 24 hours of integration. The SDK setup takes about 20 minutes, and you can create campaigns immediately using our templates.
Yes, completely. Every Plotline UI template is fully customizable - fonts, colors, corner radius, spacing, button styles, animations, and more. You can create experiences that seamlessly match your app's design system. Your users won't know you're using a third-party tool; they'll just experience beautifully consistent, native-feeling UI.
Yes. Run multivariate tests on any campaign element - design, copy, timing, or targeting. Plotline automatically tracks performance and calculates statistical significance so you know which variant wins.
Track views, clicks, dismissals, and conversions for every campaign. Analyze funnel drop-offs, and measure A/B test results. All data can sync with your existing analytics tools like Mixpanel, Amplitude, or Google Analytics.
Yes. Trigger campaigns instantly when users complete actions, reach milestones, or encounter specific app states. Latency is under 100ms from event to display.
Set priority levels and frequency caps to control which campaigns show when. Prevent users from seeing too many messages and ensure high-priority campaigns take precedence.
Yes. Export all campaign performance data to CSV, or integrate directly with your data warehouse via API. All event data can flow to your existing analytics platforms.
Plotline takes 20 minutes to integrate. Install the SDK, initialize with your API key, add tracking for user properties and events, then test. We provide detailed documentation and hands-on support.
Yes. Show campaigns only to users on specific versions, or automatically adapt content across versions. This lets you promote new features even before all users have updated.
Yes. Plotline integrates with all major platforms including Braze, MoEngage, Segment, Mixpanel, and Amplitude. Trigger Plotline experiences from your existing workflows or send Plotline data to your analytics stack.
Plotline's plans combine fixed slabs based on your MAUs (Monthly Active Users) and variable pricing based on impressions
Extremely stable. Our SDK serves 300M+ end users and has never crashed—not once. We've built Plotline with the scale of consumer apps in mind, with extensive testing, monitoring, and performance optimization. Your app's stability is our top priority.
Join companies like Zepto, Step Banking, Dream 11 and others that use Plotline to boost conversions
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