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In-App Engagement Campaigns to Drive Revenue during IPL 2025
With IPL 2025 around the corner, product and marketing teams at B2C app companies are on the lookout for in-app campaigns to drive business growth. Learn how.
Trusted by growth teams at fast-scaling consumer companies
What you can expect to learn
Why use in-app campaigns
Insights on how to build agile, real-time marketing app engine that is responsive to high-traffic events like IPL
Ideas Across B2C Apps
Engagement-driven campaigns that boost participation & maximize revenue during IPL across gaming, fintech, e-commerce, and more
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Top Campaigns from 2024
Insights on what worked, for Zomato, Dream11, Flipkart in driving engagement and sales
STreaks
IPL Super Bettor Challenge
Users who successfully bet on 5 consecutive matches unlock an exclusive high-roller contest with premium rewards.
in APP STORY
Feature top picks before matches
A pre-match story showcases influencer fantasy picks, nudging users to lock in their captain/vice-captain before the deadline.
slot machine
Match-Day Rewards
Users pull a slot machine before the match to unlock cashback or big rewards for payments made during the game, encouraging spending.
quiz
Match-day trivia contest
Users answer a match-related quiz before checkout, and correct responses unlock free delivery on their order.
PINNED BANNER
Timer-based fee waivers
A countdown timer activates exclusive discounts on new categories every time a team hits 100+ runs or after every 5 overs
You're in good company
Hear from those who're already working with us
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users’ historical behavior in the app, allowing us to customize our communication to users in a more relevant and timely manner."
Alethia Tan
SVP, Growth, Kredivo
" In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth
Build in-app experiences to drive growth
Create product tours, onboarding guides, new feature announcements and more to engage your users in-app
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