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In-App Engagement Campaigns to Drive Revenue during IPL 2025
With IPL 2025 around the corner, product and marketing teams at B2C app companies are on the lookout for in-app campaigns to drive business growth. Learn how.
Trusted by growth teams at fast-scaling consumer companies
What you can expect to learn
Why use in-app campaigns
Insights on how to build agile, real-time marketing app engine that is responsive to high-traffic events like IPL
Ideas Across B2C Apps
Engagement-driven campaigns that boost participation & maximize revenue during IPL across gaming, fintech, e-commerce, and more
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Top Campaigns from 2024
Insights on what worked, for Zomato, Dream11, Flipkart in driving engagement and sales
How consumer apps can drive engagement this IPL
IPL Super Bettor Challenge
Users who successfully bet on 5 consecutive matches unlock an exclusive high-roller contest with premium rewards.
Read case study
Feature top picks before matches
A pre-match story showcases influencer fantasy picks, nudging users to lock in their captain/vice-captain before the deadline.
Read case study
Match-Day Rewards
Users pull a slot machine before the match to unlock cashback or big rewards for payments made during the game, encouraging spending.
Read case study
Match-day trivia contest
Users answer a match-related quiz before checkout, and correct responses unlock free delivery on their order.
Learn More
Timer-based fee waivers
A countdown timer activates exclusive discounts on new categories every time a team hits 100+ runs or after every 5 overs.
Learn More
You're in good company
Hear from those who're already working with us
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've been managing all comms ourselves, but it was very time-consuming an engineering resources have been an indispensable support to us boost pass renewals."
Dhruv Chopra
Co-founder & GM, Chalo