Drive adoption of loans, cards and insurance in your app

Plotline helps you create dynamic experiences that improve onboarding and adoption
iPhone mockup
Trusted by growth teams at fast-scaling consumer companies

How fintech companies use dynamic experiences

Join the likes of Upstox, BharatPe, Niyo, Kredivo and others to drive adoption
full-page video

Niyo uses a full-page video to promote their cards

Niyo has a debit card built specifically for users when traveling internationally. The team launched a full-page video to boost adoption.
Niyo DCB gif with Plotline
scratch cards

Kredivo deploys scratch cards to improve engagement

Kredivo designed a scratch card to inform users of various deals and offers in a gamified manner.
Scratch cards provided by Plotline are used by Finnacel - Kredivo app
walkthrough

Step uses a walkthrough

Adding money is a crucial step (pun intended) in Step's onboarding journey. The team educated new users to add money using a walkthrough.
Onboarding tooltips used by Step | Plotline
animations

Upstox uses animations to introduce users to a hidden feature

Upstox showed users the ability to view historical stock values.

They implemented a long-press animation to introduce this feature subtly.
Introduce users to a hidden feature by Upstox using an animation

Arrest drop-offs from crucial steps in onboarding

Don't let those marketing dollars spent acquiring thousands of users go to waste
Improve onboarding with guided tours and tutorials
Show in-the-moment campaigns as soon as users abandon identity verification
Dashboard mockup
Dashboard mockup

Cross-sell additional offerings to drive LTV

Communicate key value props when you have your user's attention on the app
Showcase loans, insurance and cards
Drive new feature adoption with announcements
Increase LTV with contextual messaging

Winning teams use Plotline for App Engagement

Boosts impressions on educational content

Upstox uses Plotline's stories, spotlight and more.

Uplifts festive offer adoption

BharatPe uses Plotline's modals, surveys and more.

Retains loyal users through gamification

Kredivo uses Plotline's floating buttons, scratch cards and more.

You're in good company

Hear from those who're already working with us

"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar from Scripbox uses Plotline
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral from CoinDCX uses Plotline for in-app experiences
Minal Thukral
Executive VP - Growth
‍"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Loop
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg Jar
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users’ historical behavior in the app, allowing us to customize our communication to users in a more relevant and timely manner."
Alethia from Kredivo uses Plotline
Alethia Tan
SVP, Growth, Kredivo
" In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral from CoinDCX uses Plotline for in-app experiences
Minal Thukral
Executive VP - Growth