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In-App Videos
Engage users with immersive in-app videos
Launch PiP videos, stories, full-page takeovers, and video widgets — all without engineering effort or app releases.
Trusted by product & growth teams at top consumer apps
Every video format your app needs
From floating PiP overlays to full-page immersive experiences — deploy the right video format for every use case
PICTURE-IN-PICTURE
Zomato uses a PiP video to introduce "ZPL"
To introduce both existing and new users to the launch of ZPL, Zomato used a Picture-in-Picture video — a floating, non-intrusive video overlay that users can interact with while browsing the app.
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SHOPPABLE STORIES
EatSure enables direct checkout from in-app stories
EatSure makes it easier for users to discover and order food by embedding shoppable stories — users browse deals, view offers, and check out directly from the story without leaving the experience.
FULL-PAGE VIDEO
Niyo uses a full-page video to boost debit card adoption
Niyo introduced their flagship travel debit card with an immersive full-page video experience, resulting in a ~35% increase in users adopting the card.
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VIDEO WIDGETS
Zepto uses scrollable video widgets to showcase sponsored products
On the search results page, Zepto displays a scrollable video carousel featuring sponsored products. The auto-playing video creates movement that draws the eye and gives brands a premium, editorial feel compared to static product tiles.
Customer Story
Niyo drives 35% increase in debit card adoption with in-app videos
Learn how Niyo used full-page video experiences to introduce their flagship travel debit card and drive massive adoption
~35%
Increase in card adoption
10+
Campaigns launched
Built for every stage of the user lifecycle
From first-time onboarding to repeat monetization — in-app videos drive engagement where it matters most
Feature launches and announcements
Introduce new capabilities with short video walkthroughs that show users exactly what changed and how to use it — far more effective than text-based changelogs.
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Product education and onboarding
Guide new users through complex workflows with step-by-step video tutorials embedded at the right moment, reducing time-to-value and support volume.
In-app advertising and monetization
Run native video ad campaigns for partner brands within your app. Video widgets and PiP overlays turn your app into a premium ad surface without disrupting the user experience.
Shoppable commerce
Let users browse, explore, and buy directly from video content. Combine product demos with inline CTAs so purchases happen without context switching.
Trust building and social proof
Surface customer testimonials, expert reviews, and behind-the-scenes content through in-app stories and PiP videos to build credibility at key decision points.
Seasonal and event campaigns
Launch time-bound video campaigns around festivals, sporting events, or sales periods. Rich video content creates urgency and stands out from static banners.
What makes Plotline video different
Purpose-built for mobile apps — fast, flexible, and ready to deploy without engineering.
Streaming playback
Progressive streaming — users see content instantly, no full download wait.
Content API
Personalized video URLs fetched at render time — different video per user.
Auto aspect ratio
Upload any dimension — Plotline auto-adjusts. No manual resizing needed.
CDN-optimized delivery
Video assets served from nearest CDN edge. Sub-second loads with recommended 500KB sizes.
View duration analytics
Track how long each user watches. Retarget users who drop off early with a follow-up campaign.
You're in good company
Hear from those who're already working with us
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo