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Case Study
Cermati drives
a 50% increase in loan adoption
50%
boost in number of loans disbursed
Cermati is one of Indonesia’s leading digital financial platforms dedicated to simplifying personal finance with over 10M users. By aggregating and comparing a wide array of financial products—from personal loans and credit cards to insurance and investment solutions—Cermati empowers users with the transparent, accessible information they need to make informed decisions.
How Cermati uses Plotline
Over the past few quarters, the team at Cermati has launched multiple in-app campaigns with Plotline aimed at enhancing user engagement and boosting key conversion metrics. These targeted initiatives not only drive immediate action but also reinforce Cermati’s commitment to delivering clarity and value at every touchpoint.
Campaign 1: Driving Loan Applications with a Floating Button
Users were uncertain about loan offers because fluctuating interest rates left them unclear about the true benefits of applying.
The team introduced a dynamic floating button to showcase real-time loan interest rates, ensuring that users had clear insights at the exact moment of decision-making- nudging them to apply for one while the rates were low.
This non-intrusive yet attention grabbing nudge led to a 50% increase in loans disbursed by enhancing visibility and boosting user confidence.
"With Plotline, our growth team could launch and experiment with campaigns instantly, epowering us to optimize our app experience in real time, allowing for rapid experimentation and impressive conversion uplifts."
Andreas Parry Lietara
Marketing & Analytics at Cermati Group
50%
boost in number of loans disbursed
100%
uplift in voucher adoption
Campaign 2: Driving Voucher Redemptions with an Engaging Tooltip
The team realized that users were overlooking their available vouchers, missing out on exclusive deals and incentives that could boost their purchases.
They implemented a strategically positioned tooltip saying “Special coupons for you, claim before it expires” to guide users to their available vouchers.
This proactive approach ensured that voucher details were prominently visible and easily accessible.
Out of 288K eligible users, the campaign targeted 246K users, with 21% of those who saw the tooltip making a purchase, compared to 0% in the control group.
Plotline helps growth and marketing teams boost activation and retention metrics
We help you build and publish in-app messaging flows sans coding, saving your developers time that can be better spent on other aspects of the product. Growth and marketing teams can use Plotline to create tooltips, coachmarks, bottomsheets, modals, spotlights and more that can be targeted to different user segments and shown in real-time.
The best consumer tech companies today like ShareChat, BharatPe, CoinDCX, Meesho, Khatabook, Jar and LazyPay all use Plotline to improve activation, retention and in-app conversion metrics.
Create dynamic app experiences with Plotline
Join companies like Step, Upstox, Dream 11, Meesho, Zupee and others that use Plotline to boost their adoption and retention metrics.