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Detailed examples of how some of the best consumer tech companies are utilizing in-app campaigns to drive activation, engagement and monetization

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Use cases
Adda52 Uses Milestone Progression to Accelerate User Activation
Onboarding & Activation

Adda52 Uses Milestone Progression to Accelerate User Activation

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Category

Adda52 Uses Milestone Progression to Accelerate User Activation

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CheQ Surfaces Partner Deals Smoothly with Swipeable Widgets
Monetization

CheQ Surfaces Partner Deals Smoothly with Swipeable Widgets

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Category

CheQ Surfaces Partner Deals Smoothly with Swipeable Widgets

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Zomato Turns Post-Order Engagement into Rewards with Spin the Wheel
Monetization
Stickiness & Engagement

Zomato Turns Post-Order Engagement into Rewards with Spin the Wheel

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Category

Zomato Turns Post-Order Engagement into Rewards with Spin the Wheel

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Zupee Drives Conversions with Timed IPL Quiz + Cash Rewards
Stickiness & Engagement

Zupee Drives Conversions with Timed IPL Quiz + Cash Rewards

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Category

Zupee Drives Conversions with Timed IPL Quiz + Cash Rewards

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Swiggy Unlocks Match Day Excitement through Offers for Every Six Hit During IPL
Monetization

Swiggy Unlocks Match Day Excitement through Offers for Every Six Hit During IPL

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Category

Swiggy Unlocks Match Day Excitement through Offers for Every Six Hit During IPL

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PokerBaazi Uses a Floating Button to Drive Tournament Participation
Stickiness & Engagement
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PokerBaazi Uses a Floating Button to Drive Tournament Participation

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Category

PokerBaazi Uses a Floating Button to Drive Tournament Participation

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CoinDCX Uses Swipeable Widgets to Boost Trading Activity
Onboarding & Activation
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CoinDCX Uses Swipeable Widgets to Boost Trading Activity

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Category

CoinDCX Uses Swipeable Widgets to Boost Trading Activity

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Niyo Uses Full-Page Videos to Drive Adoption of Its Travel Card
Discovery & Adoption
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Niyo Uses Full-Page Videos to Drive Adoption of Its Travel Card

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Category

Niyo Uses Full-Page Videos to Drive Adoption of Its Travel Card

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Niyo Uses In-App Stories to Boost Flight & Visa Bookings
Monetization
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Niyo Uses In-App Stories to Boost Flight & Visa Bookings

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Category

Niyo Uses In-App Stories to Boost Flight & Visa Bookings

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Dream11 Uses Timed Banners to Boost Contest Participation During Off-Peak Hours
Stickiness & Engagement
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Dream11 Uses Timed Banners to Boost Contest Participation During Off-Peak Hours

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Category

Dream11 Uses Timed Banners to Boost Contest Participation During Off-Peak Hours

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Zupee Uses Milestones & Scratch Cards to Drive Transactions
Monetization
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Zupee Uses Milestones & Scratch Cards to Drive Transactions

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Category

Zupee Uses Milestones & Scratch Cards to Drive Transactions

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Zupee Uses Floating Buttons to Boost KYC Completion
Onboarding & Activation
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Zupee Uses Floating Buttons to Boost KYC Completion

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Category

Zupee Uses Floating Buttons to Boost KYC Completion

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Zepto Uses Pokémon-Themed Quizzes to Boost Engagement & Monetization
Monetization
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Zepto Uses Pokémon-Themed Quizzes to Boost Engagement & Monetization

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Category

Zepto Uses Pokémon-Themed Quizzes to Boost Engagement & Monetization

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Zepto Adds a Surprise Gift Floater to Delight Users Post-Purchase
Stickiness & Engagement
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Zepto Adds a Surprise Gift Floater to Delight Users Post-Purchase

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Category

Zepto Adds a Surprise Gift Floater to Delight Users Post-Purchase

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Myntra Turns Daily Visits into Rewards with Streak-Based Engagement
Stickiness & Engagement

Myntra Turns Daily Visits into Rewards with Streak-Based Engagement

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Category

Myntra Turns Daily Visits into Rewards with Streak-Based Engagement

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Zepto Leverages Shoppable PiP Videos to Highlight Partner Brands & Boost Sales
Monetization

Zepto Leverages Shoppable PiP Videos to Highlight Partner Brands & Boost Sales

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Category

Zepto Leverages Shoppable PiP Videos to Highlight Partner Brands & Boost Sales

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Nykaa uses timer to boost purchases
Monetization

Nykaa uses timer to boost purchases

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Category

Nykaa uses timer to boost purchases

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PhonePe uses a spotlight to boost QR scanner adoption
Discovery & Adoption

PhonePe uses a spotlight to boost QR scanner adoption

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Category

PhonePe uses a spotlight to boost QR scanner adoption

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Uber uses a floater for showing ETA
Stickiness & Engagement

Uber uses a floater for showing ETA

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Category

Uber uses a floater for showing ETA

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Duolingo uses a quiz feature for language lessons
Stickiness & Engagement

Duolingo uses a quiz feature for language lessons

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Category

Duolingo uses a quiz feature for language lessons

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Cred employs spin-the-wheel for users to win daily rewards
Stickiness & Engagement

Cred employs spin-the-wheel for users to win daily rewards

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Category

Cred employs spin-the-wheel for users to win daily rewards

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Spotify uses a top banner to enable users to pick their artists
Stickiness & Engagement

Spotify uses a top banner to enable users to pick their artists

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Category

Spotify uses a top banner to enable users to pick their artists

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Duolingo uses tooltips to show the learning progress
Stickiness & Engagement

Duolingo uses tooltips to show the learning progress

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Category

Duolingo uses tooltips to show the learning progress

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Gullak uses stories to educate and encourage product adoption
Discovery & Adoption

Gullak uses stories to educate and encourage product adoption

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Category

Gullak uses stories to educate and encourage product adoption

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Turtlemint employs stories to get users started with the app
Stickiness & Engagement

Turtlemint employs stories to get users started with the app

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Category

Turtlemint employs stories to get users started with the app

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Product Hunt employs a walkthrough using tooltips for new users
Onboarding & Activation

Product Hunt employs a walkthrough using tooltips for new users

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Category

Product Hunt employs a walkthrough using tooltips for new users

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Mudrex uses stories to educate its users
Stickiness & Engagement
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Mudrex uses stories to educate its users

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Category

Mudrex uses stories to educate its users

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Nykaa employs a walkthrough using tooltips for new users
Onboarding & Activation

Nykaa employs a walkthrough using tooltips for new users

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Category

Nykaa employs a walkthrough using tooltips for new users

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Khatabook uses a floater to announce its ongoing sale
Monetization
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Khatabook uses a floater to announce its ongoing sale

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Category

Khatabook uses a floater to announce its ongoing sale

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Upstox uses a persistent top banner to drive adoption
Discovery & Adoption
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Upstox uses a persistent top banner to drive adoption

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Category

Upstox uses a persistent top banner to drive adoption

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Stable Money uses Stories to communicate its value proposition
Stickiness & Engagement

Stable Money uses Stories to communicate its value proposition

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Category

Stable Money uses Stories to communicate its value proposition

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Ajio uses coachmarks to drive adoption of Wishlist feature
Discovery & Adoption

Ajio uses coachmarks to drive adoption of Wishlist feature

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Category

Ajio uses coachmarks to drive adoption of Wishlist feature

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Headway uses always-on slider to drive conversions
Monetization

Headway uses always-on slider to drive conversions

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Category

Headway uses always-on slider to drive conversions

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Kuku FM uses persistent bottom banner to drive conversions
Monetization

Kuku FM uses persistent bottom banner to drive conversions

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Category

Kuku FM uses persistent bottom banner to drive conversions

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RedBus uses a PiP video to display the festive sales
Stickiness & Engagement

RedBus uses a PiP video to display the festive sales

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Category

RedBus uses a PiP video to display the festive sales

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Myntra uses an expandable floater for the adoption of MyFashionGPT
Discovery & Adoption

Myntra uses an expandable floater for the adoption of MyFashionGPT

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Category

Myntra uses an expandable floater for the adoption of MyFashionGPT

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ACT Fibernet employs a guided tour for new users
Onboarding & Activation

ACT Fibernet employs a guided tour for new users

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Category

ACT Fibernet employs a guided tour for new users

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Tokopedia runs a floating action button to showcase discounts
Monetization

Tokopedia runs a floating action button to showcase discounts

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Category

Tokopedia runs a floating action button to showcase discounts

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MobiKwik introduces Xtra with a PiP video
Discovery & Adoption

MobiKwik introduces Xtra with a PiP video

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Category

MobiKwik introduces Xtra with a PiP video

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Binance uses a guided tour to educate new users
Onboarding & Activation

Binance uses a guided tour to educate new users

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Category

Binance uses a guided tour to educate new users

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Picsart uses bottom tabs to drive monetization
Monetization

Picsart uses bottom tabs to drive monetization

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Category

Picsart uses bottom tabs to drive monetization

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Blinkit uses PiP videos to share new deals
Stickiness & Engagement

Blinkit uses PiP videos to share new deals

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Category

Blinkit uses PiP videos to share new deals

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EazyDiner uses carousel screens for onboarding
Onboarding & Activation

EazyDiner uses carousel screens for onboarding

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Category

EazyDiner uses carousel screens for onboarding

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RazorPay uses in-app surveys to understand drop-off reasons
Feedback

RazorPay uses in-app surveys to understand drop-off reasons

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Category

RazorPay uses in-app surveys to understand drop-off reasons

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Flipkart uses coachmarks to onboard new users
Onboarding & Activation

Flipkart uses coachmarks to onboard new users

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Category

Flipkart uses coachmarks to onboard new users

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Jar uses Spotlight to monetize GoldX
Discovery & Adoption
Powered by Ploltine

Jar uses Spotlight to monetize GoldX

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Category

Jar uses Spotlight to monetize GoldX

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Google Pay uses tooltips to activate new users
Onboarding & Activation

Google Pay uses tooltips to activate new users

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Category

Google Pay uses tooltips to activate new users

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MakeMyTrip uses real-time offers to convert users
Monetization

MakeMyTrip uses real-time offers to convert users

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Category

MakeMyTrip uses real-time offers to convert users

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SonyLiv uses a floating button to give Rocket Boys more exposure
Stickiness & Engagement

SonyLiv uses a floating button to give Rocket Boys more exposure

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Category

SonyLiv uses a floating button to give Rocket Boys more exposure

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INDmoney uses bottom tabs for their learning module
Discovery & Adoption

INDmoney uses bottom tabs for their learning module

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Category

INDmoney uses bottom tabs for their learning module

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HealthifyMe uses real-time offers to drive subscriptions
Monetization

HealthifyMe uses real-time offers to drive subscriptions

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Category

HealthifyMe uses real-time offers to drive subscriptions

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Zomato introduced ZPL with a PiP video
Discovery & Adoption

Zomato introduced ZPL with a PiP video

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Category

Zomato introduced ZPL with a PiP video

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