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Context
In 2023, Jar, like almost every other consumer app is under pressure to drive higher revenues - not just users. This boils down to understanding how to improve monetization from existing users. In a bid to improve monetization, the team launched “GoldX”. GoldX plays a critical role for Jar because it increases revenue per user.
GoldX facilitates Jar users to lease gold to retail jewellers, who can then use it as part of their working capital.
Why this works
Users landing on the homepage on an app launch are immediately shown how they can save and earn better with GoldX.
This also aligns with the intent that most users come on the app with, which is to save small amounts everyday and earn money by saving.
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