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Loop Health is India’s first Health Assurance company that combines health insurance with preventive healthcare to keep employees and their families healthy, while providing for them when they are sick. Loop has raised over $37M in total funding till date.
How Loop uses Plotline
Over the last 6 months, the product team at Loop has launched 20+ campaigns on Plotline, with the aim of improving multiple in-app metrics across activation, adoption, and monetization.
Campaign 1: Improve adoption of online consultations
Appointment bookings on the app are a key feature in driving renewals and future revenue. Users who take free consultations are likely to open the app in the future when they face health problems. They will also be more likely to buy super top-ups.
The team realized that a number of users were not aware of their free consultations. The product team created a campaign to highlight this to users.
- Trigger location: Highlighting the Online Consultation card
- Audience: Targeted to users who have opened the app multiple times but have never booked an appointment till date.
They saw a ~15% uplift in users who confirmed their appointment.
"Once a customer decides to adopt Loop for their organization, we face a challenge when trying to drive individual app adoption amongst the employees. A user typically doesn't open the app very frequently, so it's paramount that we communicate the right message every time the user opens the app. We tried spending engineering bandwidth to build these campaigns, but realized it's extremely time-consuming. Plotline helps us solve this problem efficiently with out-of-the-box UI templates that we can deploy in minutes."
Campaign 2: Educate users about the insurance policies section
To make the insurance section easy to understand for their users, the product team at Loop launched a walkthrough with multiple tooltips.
- Trigger location: Bottom navigation button for “Insurance”
- Audience: Targeted to new users
The walkthrough campaign drove a 10% uplift in top-of-funnel for their insurance policies.