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All the knowledge you need to drive in-app growth
The latest industry news, interviews, technologies, and resources.
January 23, 2025
The Ultimate Guide to In-App Nudges in 2025
Learn how to create non-intrusive experiences for mobile users by deploying effective app nudges.
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Design
How Plotline Reduced Database Costs by 50% Without Changing a Single Line of Code
Discover how we dynamically scale databases based on predictable load patterns, and reduce costs by 50% while maintaining optimal performance.
Adarsh Tadimari
April 24, 2025
Design
Complete Guide to Lifecycle Marketing
Lifecycle marketing turns installs into loyal users. Learn how top apps boost retention, LTV, and advocacy without increasing CAC.
Aarzu Kedia
April 14, 2025
Design
4 Strategies for Creating a Personalized Customer Experience
Explore strategies for creating a personalized customer experience, from understanding customer preferences to integrating cross-channel marketing sol
Aarzu Kedia
November 20, 2024
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Design
Simple Strategies to Enhance Customer Retention in Banking
Customer retention in banking is cost-effective and focuses on strong relationships and exceptional service, ensuring stability and increased revenue.
Aarzu Kedia
October 11, 2024
Design
How to Track Product Adoption Metrics: Tutorial and Examples
Understand product adoption metrics, including adoption rate, churn rate, session duration, and tools for effective tracking.
Aarzu Kedia
September 27, 2024
Design
Crafting User-Centric App Experiences with Behavioural Segmentation: Best Practices and Examples
Elevate your mobile app strategy with smart user segmentation. Explore practical examples and tips for behavioral targeting.
Aarzu Kedia
August 30, 2024
Design
How to increase free-to-paid conversion rates on your app
Maximize your app’s revenue by mastering free-to-paid conversion strategies that fit your app's monetisation model and industry needs.
Aarzu Kedia
August 29, 2024
Design
8 Ways to Boost In-app Purchase Rates
Explore proven strategies to enhance your in-app purchases, helping you turn users into paying customers while maintaining user satisfaction.
Aarzu Kedia
August 21, 2024
Design
Boosting Discovery and Quick Transactions for E-Commerce with Shoppable Stories
Discover how shoppable stories transform e-commerce, boost engagement and sales. Learn key features, best practices, and examples across industries.
Aarzu Kedia
August 16, 2024
Design
Nudges in Health and Wellness Apps: Increase User Engagement
Explore some key use cases for nudges to guide users throughout stages of their journey & increase user engagement in health and wellness apps.
Aarzu Kedia
August 6, 2024
Design
Spin the Wheel Gamification: Boosting Engagement & Conversions
Learn how you can use spin the wheel to gamify user experience in your mobile app with examples from CRED, Amazon and more.
Aarzu Kedia
August 1, 2024
Design
Guide to Mobile App Experimentation: Dynamic User Experiences
Learn how you can run experiments for your mobile app to improve user engagement with examples from fast growing consumer apps like Duolingo, Airbnb.
Aarzu Kedia
July 25, 2024
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Design
A Guide to In-App Mobile Surveys: Questions Types and Practices
In-app mobile surveys help to understand user sentiment, identify bugs, and gather targeted feedback for improved user experience.
Aarzu Kedia
November 20, 2024
Design
Spin the Wheel Gamification: Boosting Engagement & Conversions
Learn how you can use spin the wheel to gamify user experience in your mobile app with examples from CRED, Amazon and more.
Aarzu Kedia
August 1, 2024
Design
Badges for Gamification in Mobile Apps
In this blog, we'll discuss the popular gamification feature: badge. We'll explore how various consumer apps use them to boost user engagement.
Ananya Vairavarajan
May 6, 2024
Design
Quiz for Gamification in Mobile Apps
In this blog, we'll discuss the popular gamification feature: quiz. We'll explore how various consumer apps use them to boost user engagement.
Ananya Vairavarajan
March 28, 2024
Design
Leaderboard for Gamification in Mobile Apps
In this blog, we'll discuss the popular gamification feature: leaderboards. We'll explore how various consumer apps use them to boost user engagement.
Ananya Vairavarajan
March 27, 2024
Design
Streaks and Milestones for Gamification in Mobile Apps
Delve into some effective gamification elements for user engagement - streaks and milestones with examples from top consumer apps like Calm, Duolingo.
Aarzu Kedia
March 7, 2024
Design
Best Examples of Mobile App Scratch Cards
In this blog post, we delve into mobile app scratch cards and how some of the mobile apps use them.
Ananya Vairavarajan
October 19, 2023
Design
Gamification in Banking Apps
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing banking apps.
Ananya Vairavarajan
October 5, 2023
Design
Gamification in EdTech Apps: Top 4 Examples
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing edtech apps.
Ananya Vairavarajan
September 25, 2023
Design
Gamification in Health and Fitness Apps: Top 5 examples
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing health and fitness apps.
Aditya Bhattacharyya
September 20, 2023
Design
Gamification in Fintech Apps: Top 5 Examples
Discover 5 gamification strategies in fintechs like leaderboards, progress bars, and badges, and learn how you can enhance your app's user engagement.
Ananya Vairavarajan
September 20, 2023
Design
Best Mobile App Gamification Examples
Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing mobile app companies.
Ananya Vairavarajan
August 29, 2023
Design
4 Effective Tactics to Increase Your Conversion Rate
Discover effective tactics to veritably increase the conversion rate.
Aarzu Kedia
November 20, 2024
Design
Mobile App Monetization Trends for 2025
Explore the 2025 app monetization trends emphasizing quality, diversification, and user-centric strategies.
Aarzu Kedia
October 17, 2024
Design
Examples of Carousel Widgets to Drive Conversions in Mobile Apps
Learn how to create dynamic, no-code content carousel widgets to boost user engagement, retention, and conversions in your app.
Aarzu Kedia
September 9, 2024
Design
How to increase free-to-paid conversion rates on your app
Maximize your app’s revenue by mastering free-to-paid conversion strategies that fit your app's monetisation model and industry needs.
Aarzu Kedia
August 29, 2024
Design
8 Ways to Boost In-app Purchase Rates
Explore proven strategies to enhance your in-app purchases, helping you turn users into paying customers while maintaining user satisfaction.
Aarzu Kedia
August 21, 2024
Design
Boosting Discovery and Quick Transactions for E-Commerce with Shoppable Stories
Discover how shoppable stories transform e-commerce, boost engagement and sales. Learn key features, best practices, and examples across industries.
Aarzu Kedia
August 16, 2024
Design
6 Examples of In-app Messaging to Improve Revenue in Mobile Apps
Get to know how well-known mobile apps use in-app messaging for higher conversion rates and increased revenue.
Ananya Vairavarajan
December 10, 2023
Design
In-App Campaign Ideas to Boost Transactions During Diwali
Explore ideas for your upcoming in-app Diwali campaigns.
Ananya Vairavarajan
October 25, 2023
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Design
Mobile App Upselling: 3 Strategies to Convert Free Users
Discover three powerful strategies to convert free users into paying customers in the mobile app industry.
Ananya Vairavarajan
September 6, 2023
Design
Increase In-App Revenue with Powerful In-App Messages
Discover how to skyrocket your in-app revenue with these powerful messaging strategies.
Ananya Vairavarajan
September 5, 2023
Design
8 Strategies to Boost Conversion Rate in Mobile Games: A Guide for 2023
Discover 8 strategies to increase conversion rates in mobile games. Boost your gaming app's success and grow your user base today.
Ananya Vairavarajan
September 4, 2023
Design
Top Mobile App Monetization Strategies in 2025
Discover effective strategies to increase your mobile app monetization. Boost your app's monetization and revenue metrics significantly.
Ananya Vairavarajan
August 17, 2023
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Design
Creating In-App Tutorials for Better Product Adoption
Create effective in-app tutorials to improve user retention and enhance early product interaction. Includes best practices and types of tutorials.
Aarzu Kedia
November 20, 2024
Design
Strategies to Increase App Adoption: Methods and Techniques
Discover how to increase the adoption of an app by creating personalized experiences and excellent onboarding processes.
Aarzu Kedia
October 7, 2024
Design
How to Track Product Adoption Metrics: Tutorial and Examples
Understand product adoption metrics, including adoption rate, churn rate, session duration, and tools for effective tracking.
Aarzu Kedia
September 27, 2024
Design
Examples to improve Feature Discovery and Adoption in Super Apps
How well-known mobile apps use in-app messaging to drive feature adoption.
Aditya Bhattacharyya
November 23, 2023
Design
Top 5 Mobile App Feature Adoption Software in 2025
Discover the best feature adoption software of 2025 to help improve the adoption metrics, and what makes each software special.
Ananya Vairavarajan
September 1, 2023
Design
5 Mobile App Feature Announcement Examples in 2025
Discover some of the best examples of how mobile apps announce their features while the users are using the app.
Aditya Bhattacharyya
August 31, 2023
Design
7 Strategies to Improve Mobile App Feature Adoption in 2025
Feature adoption can be a tricky thing to tackle. So, here's an exhaustive list of strategies you can use to improve mobile app feature adoption.
Ananya Vairavarajan
May 4, 2023
Design
4 Strategies for Creating a Personalized Customer Experience
Explore strategies for creating a personalized customer experience, from understanding customer preferences to integrating cross-channel marketing sol
Aarzu Kedia
November 20, 2024
Design
3 Effective Customer Retention Marketing Strategies with Examples
Use customer retention marketing by building strong relationships, utilizing reward programs, and personalizing experiences.
Aarzu Kedia
November 20, 2024
Design
Balancing Customer Acquisition and Retention Strategies
This blog explores the importance of balancing customer acquisition and retention strategies for sustained business growth and profitability.
Aarzu Kedia
October 17, 2024
Design
Strategies to Increase App Engagement and Measure Success
Explore proven strategies to elevate app engagement and accurately measure success. Unlock the potential of your app with our comprehensive guidance.
Aarzu Kedia
October 17, 2024
Design
Crafting User-Centric App Experiences with Behavioural Segmentation: Best Practices and Examples
Elevate your mobile app strategy with smart user segmentation. Explore practical examples and tips for behavioral targeting.
Aarzu Kedia
August 30, 2024
Design
Nudges in Health and Wellness Apps: Increase User Engagement
Explore some key use cases for nudges to guide users throughout stages of their journey & increase user engagement in health and wellness apps.
Aarzu Kedia
August 6, 2024
Design
Guide to Mobile App Experimentation: Dynamic User Experiences
Learn how you can run experiments for your mobile app to improve user engagement with examples from fast growing consumer apps like Duolingo, Airbnb.
Aarzu Kedia
July 25, 2024
Design
How to Use In-App Videos to Boost User Engagement
Get to know how you can use in-app videos in mobile apps to boost user engagement along with examples from well-known companies.
Aarzu Kedia
July 16, 2024
Design
4 ways to validate demand without building product
Breakdown of how some top tech companies validated their hypothesis without writing a bunch of code.
December 15, 2022
Design
(Air)meet-ing customers to 24X ARR
Breaking down the product and growth strategies that fuelled Airmeet’s ARR growth by 24X in 1 year and led to a user base of 120,000 event organizers.
Aditya Bhattacharyya
August 11, 2022
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Design
Top Customer Onboarding Metrics to Track
Discover the top customer onboarding metrics for enhancing customer satisfaction and aligning onboarding goals with business objectives.
Aarzu Kedia
November 20, 2024
Design
Improving the First Time User Experience (FTUE) in Mobile Apps
Discover how a well-designed First Time User Experience (FTUE) can boost user satisfaction and retention in mobile apps.
Ananya Vairavarajan
April 18, 2024
Design
Key Metrics and KPIs to Measure User Onboarding
Unlock the secrets to measuring user onboarding success with our comprehensive guide on key metrics and KPIs.
Ananya Vairavarajan
September 15, 2023
Design
4 Effective User Onboarding UX Patterns to Enhance User Experience
Discover 4 game-changing user onboarding UX patterns that will take your user experience to the next level.
Ananya Vairavarajan
September 4, 2023
Design
In-App Tutorials: A Complete Guide in 2025
Find the best practices and examples of how different mobile apps incorporate in-app tutorials for their users to experience the "aha moment".
Aditya Bhattacharyya
August 30, 2023
Design
In-App Walkthroughs: What They Are, Benefits, and Examples (2025)
Gain a clear understanding of app walkthroughs and some of the best examples—and how to use this onboarding tactic to guide users to activation.
Ananya Vairavarajan
August 30, 2023
Design
Top 5 Mobile App Onboarding Software in 2025
Discover the best user onboarding software to help improve the activation metrics, retain more users, and what makes each software special.
Ananya Vairavarajan
August 24, 2023
Design
How to Improve App Onboarding with In-App Messages
Find out how to optimize onboarding with impactful in-app messages to boost user activation and retention rates.
Ananya Vairavarajan
July 10, 2023
Design
Activation Rates for Mobile Apps by Industry
Find out activation rates for mobile apps by industry, and go through strategies to improve activation rates over time.
March 19, 2023
Design
11-Step Onboarding Checklist for Mobile Apps
We work with hundreds of mobile app companies to improve their onboarding. Along the way, we’ve picked up a few guidelines that you can follow.
Aditya Bhattacharyya
March 8, 2023
Design
Best Mobile App Onboarding Examples in 2025
Onboarding is critical to drive user activation and retention. Explore the best app onboarding examples with insights from Doordash, Calm, and Duo.
Aditya Bhattacharyya
October 27, 2022
Design
Simple Strategies to Enhance Customer Retention in Banking
Customer retention in banking is cost-effective and focuses on strong relationships and exceptional service, ensuring stability and increased revenue.
Aarzu Kedia
October 11, 2024
Design
Retention Strategies to Increase the eCommerce Sales
Discover effective strategies to elevate your eCommerce sales to unprecedented levels.
Ananya Vairavarajan
September 5, 2023
Design
Boost Player Retention in Mobile Games with These Effective Hacks
Let's dive in and discover the hacks that can take your mobile game to the next level to attain a good retention rate.
Ananya Vairavarajan
September 4, 2023
Design
10 Strategies to Increase Mobile App Retention Rates
You can't directly improve retention. You need to improve inputs to retention. We break down how you can do that.
Ananya Vairavarajan
April 26, 2023
Design
Retention Rates for Mobile Apps by Industry
Find out retention rates for mobile apps by industry, and check out ways to improve retention over time.
Aditya Bhattacharyya
March 17, 2023
Design
Complete Guide to Lifecycle Marketing
Lifecycle marketing turns installs into loyal users. Learn how top apps boost retention, LTV, and advocacy without increasing CAC.
Aarzu Kedia
April 14, 2025
Design
What is A/B Testing? A Practical Guide with Steps and Examples
A/B testing involves randomized experiments to make data-driven decisions comparing two versions of a single variable.
Aarzu Kedia
November 20, 2024
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Design
Interactive Creation and Use of Walkthroughs: Examples and Tips
Interactive walkthroughs and step-by-step guiding tools improve user engagement and reduce support requests. Use visuals and maintain brand consisten
Aarzu Kedia
November 20, 2024
Design
Types and Best Practices of User Segmentation
User segmentation, necessary for personalized experiences and targeting, includes demographic, behavioral, and technographic types, among others.
Aarzu Kedia
October 16, 2024
Design
Strategies for Designing Personalized Mobile Applications
Personalized mobile applications enhance user experience, improving retention and loyalty while increasing conversion rates and revenue.
Aarzu Kedia
October 7, 2024
Design
Driving Feature Discovery and Adoption in Super Apps
Discover 5 game-changing feature adoption & discovery strategies that will take your super app's user experience to the next level.
Aarzu Kedia
July 23, 2024
Design
5 Best A/B Testing Tools for Mobile Apps in 2025
Discover the best A/B testing tools for mobile apps according to your need to optimize user experience and maximize engagement.
Ananya Vairavarajan
June 24, 2024
Design
Content Cards for Mobile Apps
Get to know about content cards and how they are used in consumer apps for different use cases.
Ananya Vairavarajan
February 13, 2024
Design
Challenges of Using Traditional Engagement Platforms for In-App Communication
Challenges of using traditional engagement platforms to show how in-app popups disrupt the overall user experience for mobile app users.
Ananya Vairavarajan
February 12, 2024
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Design
How to Pair Apple Search Ads and In-App Engagement to Maximize your User LTV?
Pair up Apple Search Ads and in-app engagement goals to achieve high LTV iOS user acquisition for incremental app growth.
Karnika Roy
January 5, 2024
Design
Digital Nudges in Mobile App - The Ultimate Guide in 2025
A deep dive into what digital nudges are, why it's important in 2025, and the different use cases they solve for a consumer app.
Ananya Vairavarajan
January 4, 2024
Design
Best Mobile In-App Messaging Platforms in 2025
Discover the best in-app messaging platform to curate personalized in-app communication for different segments, and what makes each platform special.
Ananya Vairavarajan
November 29, 2023
Drive in-app growth with Plotline
Join companies like Dream 11, Upstox, BharatPe, AngelOne and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering