All the knowledge you need to drive in-app growth

Getting habit loops right is the difference between apps that fight for attention every day and apps users return to automatically.

Aarzu Kedia February 22, 2026

Explore few important use cases for nudges, designed to guide users at different stages of their journey within the e-commerce app.

Discover proven strategies to boost cart conversion in 2026. Learn mobile optimization, checkout fixes, and recovery tactics that work.

Aarzu Kedia February 1, 2026

Learn how AI enhances in-app engagement for product and marketing teams with personalization, predictive analytics, and automation.

Ashana Jha January 14, 2026

Most users don't quit suddenly; they ghost slowly. Spot the early warning signals within 3-7 sessions and recover them during early dormancy.

Aarzu Kedia January 12, 2026

Real engagement isn't about sending more messages but about sending the right message at the right moment based on timing, context, and behavior.

Aarzu Kedia January 12, 2026

Why do Amazon, Myntra, and Meesho now show navigation before products? They learned something uncomfortable about what users actually want.

Aarzu Kedia January 6, 2026

This guide shows you how to measure what actually matters & build engagement that lasts. Take the self-assessment to find out your engagement quality.

Aarzu Kedia January 6, 2026

If Apxor is not the ideal in-app engagement tool for your business, keep reading to discover the top 4 Apxor alternatives.

Plotline, Pendo Mobile, Whatfix, and Netcore are the top alternatives to Appcues Mobile.

Plotline, Optimizely (for mobile apps), VWO, and Taplytics are the top 4 Apptimize alternatives that are discussed below.

Discover the best CMS for mobile apps to dynamically control what content to show your users.

Plotline, Appcues Mobile, Whatfix, and Netcore are the top alternatives to Appcues Mobile.

Discover the best A/B testing tools for mobile apps according to your need to optimize user experience and maximize engagement.

Ananya Vairavarajan January 1, 2026

Explore the 2026 app monetization trends emphasizing quality, diversification, and user-centric strategies.

Aarzu Kedia January 1, 2026

Gain a clear understanding of app walkthroughs and some of the best examples—and how to use this onboarding tactic to guide users to activation.

Aarzu Kedia January 1, 2026

Discover the best in-app messaging platform to curate personalized in-app communication for different segments, and what makes each platform special.

Discover how in-app nudges are reshaping the mobile user experience and learn how to implement them to improve feature adoption, retention, conversion

Discover how in-app nudges are reshaping the mobile user experience and learn how to implement them to improve feature adoption, retention, conversion

Find the best practices and examples of how different mobile apps incorporate in-app tutorials for their users to experience the "aha moment".

Aditya Bhattacharyya January 1, 2026

This blog will present 7 effective tactics to increase user engagement with your mobile app and encourage the users to use it repeatedly.

Discover the best feature adoption software of 2026 to help improve the adoption metrics, and what makes each software special.

Ananya Vairavarajan January 1, 2026

Feature adoption can be a tricky thing to tackle. So, here's an exhaustive list of strategies you can use to improve mobile app feature adoption.

Ananya Vairavarajan January 1, 2026

Discover some of the best examples of how mobile apps announce their features while the users are using the app.

Aditya Bhattacharyya January 1, 2026

Discover the secrets to captivating your app users with different types of mobile app modals.

Discover the most effective mobile app monetization strategies for 2026. Learn proven tactics to boost your B2C app's revenue through in-app messages.

Onboarding is critical to drive user activation and retention. Explore the best app onboarding examples with insights from Doordash, Calm, and Duo.

Aditya Bhattacharyya January 1, 2026

Drowning in data? Focus on these 13 app performance metrics to improve user experience, boost retention, and hit your growth targets faster.

Aarzu Kedia January 1, 2026

Discover the leading mobile game monetization tactics in 2026, offering valuable insights to enhance your revenue and realize your game's potential.

Master QSR marketing strategies that work in 2026. Mobile apps, loyalty programs, gamification, and personalized offers that drive repeat orders.

Aarzu Kedia January 1, 2026

Discover 8 strategies to increase conversion rates in mobile games. Boost your gaming app's success and grow your user base today.

Ananya Vairavarajan January 1, 2026

Leverage these top gamification tools to create more engaging and interactive experiences that keep users coming back for more.

Discover the best user onboarding software to help improve the activation metrics, retain more users, and what makes each software special.

Ananya Vairavarajan January 1, 2026

In this article, we'll discuss the significance of user stickiness, reveal the keys to achieving it, and provide strategies for boosting stickiness.

Compare Netcore Cloud and Plotline: Discover which platform excels in email/SMS marketing, app engagement, and real-time personalization.

Polling failed at scale. We moved to Postgres SKIP LOCKED to handle millions of tasks, increasing throughput 10X with zero coordination. Here’s how.

Ishan Garg December 29, 2025

Track the mobile app engagement metrics that matter:DAU, retention, stickiness, and feature adoption, and learn how to improve them without dev effort

Aarzu Kedia December 29, 2025

This blog presents OneSignal, Customer.io, Braze, Iterable, CleverTap, Klaviyo, and Emarsys as the top alternatives to Airship. Check it out, folks!

Plotline, Optimizely (for mobile apps), Apptimize, and Taplytics are the top 4 VWO alternatives that are discussed below.

Plotline, Customer.io, Iterable, Klaviyo, CleverTap, MoEngage, and WebEngage are the top alternatives to Braze.

This blog presents Plotline, CleverTap, WebEngage, Braze, and Customer.io and more as the top 7 alternatives to MoEngage.

This blog presents Plotline, CleverTap, MoEngage, Braze, and Customer.io as the top 5 alternatives to WebEngage.

Let's dive deep into the world of mobile app coachmarks and spotlights and unveil their various applications.

Discover 5 gamification strategies in fintechs like leaderboards, progress bars, and badges, and learn how you can enhance your app's user engagement.

Aarzu Kedia November 24, 2025

In this comprehensive blog post, we delve into mobile app bottom sheets and how some of the mobile apps configure them.

Delve into some effective gamification elements for user engagement - streaks and milestones with examples from top consumer apps like Calm, Duolingo.

Aarzu Kedia November 24, 2025

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing health and fitness apps.

Aditya Bhattacharyya November 11, 2025

A deep dive into what digital nudges are, why it's important in 2025, and the different use cases they solve for a consumer app.

Find out retention rates for mobile apps by industry, and check out ways to improve retention over time.

Aditya Bhattacharyya November 10, 2025

Explore some key use cases for nudges, designed to guide users at different stages of their journey within the gaming app.

In this blog post, we delve into in-app stories and how some of the consumer apps use them.

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing mobile app companies.

Ananya Vairavarajan August 24, 2025

In this blog post, we delve into mobile app scratch cards and how some of the mobile apps use them.

Ananya Vairavarajan August 24, 2025

In this comprehensive blog post, we delve into mobile app tooltips and uncover their use cases.

In this blog, we'll discuss the popular gamification feature: quiz. We'll explore how various consumer apps use them to boost user engagement.

Ananya Vairavarajan August 24, 2025

Lifecycle marketing turns installs into loyal users. Learn how top apps boost retention, LTV, and advocacy without increasing CAC.

Aarzu Kedia June 29, 2025

In-app mobile surveys help to understand user sentiment, identify bugs, and gather targeted feedback for improved user experience.

Aarzu Kedia June 9, 2025

Discover how we dynamically scale databases based on predictable load patterns, and reduce costs by 50% while maintaining optimal performance.

Adarsh Tadimari April 24, 2025

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing banking apps.

Ananya Vairavarajan April 23, 2025

How well-known mobile apps use in-app messaging to drive feature adoption.

Aditya Bhattacharyya April 23, 2025

Get to know how well-known mobile apps use in-app messaging to increase user engagement.

A/B testing involves randomized experiments to make data-driven decisions comparing two versions of a single variable.

Aarzu Kedia March 31, 2025

Explore proven strategies to elevate app engagement and accurately measure success. Unlock the potential of your app with our comprehensive guidance.

Aarzu Kedia March 31, 2025

Create effective in-app tutorials to improve user retention and enhance early product interaction. Includes best practices and types of tutorials.

Aarzu Kedia March 31, 2025

This blog explores the importance of balancing customer acquisition and retention strategies for sustained business growth and profitability.

Aarzu Kedia March 31, 2025

Discover the top customer onboarding metrics for enhancing customer satisfaction and aligning onboarding goals with business objectives.

Aarzu Kedia March 31, 2025

Use customer retention marketing by building strong relationships, utilizing reward programs, and personalizing experiences.

Aarzu Kedia March 31, 2025

Customer retention in banking is cost-effective and focuses on strong relationships and exceptional service, ensuring stability and increased revenue.

Aarzu Kedia March 31, 2025

Discover how to increase the adoption of an app by creating personalized experiences and excellent onboarding processes.

Aarzu Kedia March 31, 2025

Discover effective tactics to veritably increase the conversion rate.

Aarzu Kedia March 31, 2025

Personalized mobile applications enhance user experience, improving retention and loyalty while increasing conversion rates and revenue.

Aarzu Kedia March 31, 2025

Understand product adoption metrics, including adoption rate, churn rate, session duration, and tools for effective tracking.

Aarzu Kedia March 31, 2025

User segmentation, necessary for personalized experiences and targeting, includes demographic, behavioral, and technographic types, among others.

Aarzu Kedia March 31, 2025

Interactive walkthroughs and step-by-step guiding tools improve user engagement and reduce support requests. Use visuals and maintain brand consisten

Aarzu Kedia March 31, 2025

Discover how to optimize user journeys with contextual nudges in mobile apps by targeting the right user with the right context at the right time.

Learn how you can use spin the wheel to gamify user experience in your mobile app with examples from CRED, Amazon and more.

Aarzu Kedia January 9, 2025

Explore strategies for creating a personalized customer experience, from understanding customer preferences to integrating cross-channel marketing sol

Aarzu Kedia December 4, 2024

An in-depth insight into the features, cost structures, and evaluations of Braze, Iterable, and Plotline to know the ideal platform for your business.

Find out activation rates for mobile apps by industry, and go through strategies to improve activation rates over time.

December 1, 2024

Breaking down the product and growth strategies that fuelled Airmeet’s ARR growth by 24X in 1 year and led to a user base of 120,000 event organizers.

Pair up Apple Search Ads and in-app engagement goals to achieve high LTV iOS user acquisition for incremental app growth.

Karnika Roy December 1, 2024

Elevate your mobile app strategy with smart user segmentation. Explore practical examples and tips for behavioral targeting.

Aarzu Kedia December 1, 2024

In this blog, we'll discuss the popular gamification feature: badge. We'll explore how various consumer apps use them to boost user engagement.

Ananya Vairavarajan December 1, 2024

Let's dive in and discover the hacks that can take your mobile game to the next level to attain a good retention rate.

Ananya Vairavarajan December 1, 2024

Challenges of using traditional engagement platforms to show how in-app popups disrupt the overall user experience for mobile app users.

Ananya Vairavarajan December 1, 2024

Get to know about content cards and how they are used in consumer apps for different use cases.

Ananya Vairavarajan December 1, 2024

Discover 5 game-changing feature adoption & discovery strategies that will take your super app's user experience to the next level.

Aarzu Kedia December 1, 2024

Discover how shoppable stories transform e-commerce, boost engagement and sales. Learn key features, best practices, and examples across industries.

Aarzu Kedia December 1, 2024

Discover 4 game-changing user onboarding UX patterns that will take your user experience to the next level.

Ananya Vairavarajan December 1, 2024

Learn how to create dynamic, no-code content carousel widgets to boost user engagement, retention, and conversions in your app.

Aarzu Kedia December 1, 2024

Explore important use cases for nudges in fintech apps and how leading apps have implemented them.

Discover how a well-designed First Time User Experience (FTUE) can boost user satisfaction and retention in mobile apps.

Ananya Vairavarajan December 1, 2024

Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing edtech apps.

Ananya Vairavarajan December 1, 2024

Learn how you can run experiments for your mobile app to improve user engagement with examples from fast growing consumer apps like Duolingo, Airbnb.

Aarzu Kedia December 1, 2024

Find out how to optimize onboarding with impactful in-app messages to boost user activation and retention rates.

Ananya Vairavarajan December 1, 2024

Learn how to optimize the KYC funnel metrics in your mobile app with effective strategies. Increase conversions and boost trust.

Explore ideas for your upcoming in-app Diwali campaigns.

Ananya Vairavarajan December 1, 2024

A rundown on why the growth playbooks of using channels like push, etc which drove growth for B2C brands in the 2010s has run its course.

Get to know how well-known mobile apps use in-app messaging for higher conversion rates and increased revenue.

Ananya Vairavarajan December 1, 2024

A shift to a continuous research culture can be a competitive edge today, and in-app surveys are crucial in enabling this shift.

Get to know how you can use in-app videos in mobile apps to boost user engagement along with examples from well-known companies.

Discover the secret to creating impactful in-product banners that captivate your audience and drive action.

In this article, we'll discuss the significance of active users, how to calculate it and provide strategies for boosting your active users in the app.

Maximize your app’s revenue by mastering free-to-paid conversion strategies that fit your app's monetisation model and industry needs.

Aarzu Kedia December 1, 2024

Discover how to skyrocket your in-app revenue with these powerful messaging strategies.

Ananya Vairavarajan December 1, 2024

Discover effective strategies to increase your mobile app conversion rates with these 10 ways. Boost your app's success and grow your user base today.

In this blog, we'll discuss the popular gamification feature: leaderboards. We'll explore how various consumer apps use them to boost user engagement.

Ananya Vairavarajan December 1, 2024

We work with hundreds of mobile app companies to improve their onboarding. Along the way, we’ve picked up a few guidelines that you can follow.

Aditya Bhattacharyya December 1, 2024

Discover how to enhance user engagement and retention by creating personalized mobile app experiences.

Discover three powerful strategies to convert free users into paying customers in the mobile app industry.

Ananya Vairavarajan December 1, 2024

Explore some key use cases for nudges to guide users throughout stages of their journey & increase user engagement in health and wellness apps.

Aarzu Kedia December 1, 2024

Explore the characteristics, benefits, and use cases of push notifications and in-app messages to help you make a decision on which one to choose.

Discover effective strategies to elevate your eCommerce sales to unprecedented levels.

Ananya Vairavarajan December 1, 2024

You can't directly improve retention. You need to improve inputs to retention. We break down how you can do that.

Ananya Vairavarajan December 1, 2024

Explore the significance of RPR and present five strategies to skyrocket repeat purchase rates for new e-commerce users.

Unlock the secrets to measuring user onboarding success with our comprehensive guide on key metrics and KPIs.

Ananya Vairavarajan December 1, 2024

Discover the secrets to measuring and boosting user satisfaction in your mobile app with our ultimate guide.

Breakdown of how some top tech companies validated their hypothesis without writing a bunch of code.

Explore proven strategies to enhance your in-app purchases, helping you turn users into paying customers while maintaining user satisfaction.

Aarzu Kedia December 1, 2024

If you feel like Hansel.io is not the best in-app engagement tool for your business, keep reading to learn about other great Hansel.io alternatives.

A detailed review of Hansel.io - reviews, pricing, alternatives, and more.

This blog presents Plotline, Braze, OneSignal, Customer.io, Airship, Klaviyo, and CleverTap as the top alternatives to Iterable.

Plotline, Iterable, Airship, Klaviyo, Braze, and Customer.io are the top alternatives to OneSignal. Check them out!