Segmentation

Reach the right users with in-the-moment targeting

Target on real-time events and attributes, or import cohorts from Amplitude, Mixpanel, and your favourite tools — no engineering required.

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Trusted by growth teams at fast-scaling consumer companies

SEGMENTATION

Send event and attribute data

Connect Plotline to your existing data stack. Use real-time events, user attributes, or pre-built cohorts to build the most precise audience for every campaign.

Real-time filtering and targeting
Deliver what works best
Sync cohorts from Amplitude, Mixpanel, and more

Targeting that goes beyond basic filters

Real-time event triggers

Reach users the instant they perform a key action — no batch processing, no delays.

User attribute targeting

Target on any user property — plan type, signup date, location, device, and custom fields.

Third-party cohort sync

Pull cohorts from Amplitude, Mixpanel, Braze, and more — keep them in sync automatically.

Up to unlimited segments

Growth and Enterprise plans support unlimited audience segments with no caps.

Priority targeting

Control which campaign wins when a user qualifies for multiple. Prevent message fatigue.

Sub-100ms latency

Triggers fire in under 100ms so campaigns reach users before the moment passes.

You're in good company

Hear from those who're already working with us

"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."

Tushna Mistry

Director of Product Management, Rebel Foods

"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."

Orpheus Almeida

Associate Director of Product, Upstox

"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."

Avijit Jaiswal

Senior Product Manager, Baazi Games

"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."

Mohankumar Swaminathan

AVP, Scripbox

"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."

Minal Thukral

Executive VP - Growth, CoinDCX

"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."

Carter Hansen

Head of Marketing, Step

"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."

Heriberto Prieto

Director of Engineering, mFour

"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."

Sargam Garg

Product Designer, Loop

"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."

Virender Bisht

Co-founder & CTO, Niyo

"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."

Utkarsh Garg

Head of Growth, Jar

"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."

Alethia Tan

SVP, Growth, Kredivo

"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."

Dhruv Chopra

Co-founder & CMO, Chalo