Use Case: Feature Adoption

Improve feature adoption and drive cross-sells

For product and growth teams to drive feature usage and conversions with in-app messages.

Improve feature adoption and drive cross-sells

Trusted by growth teams at fast-scaling consumer companies

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FEATURE ADOPTION

Drive users to adopt new features and engage with more of your app

Create native in-app messages to communicate with your users within the app

  • Improve discovery of key features
  • Educate on usage and benefits
  • Make relevant and contextual announcements
FEATURE ADOPTION
Niyo uses Plotline to drive debit card adoption

Customer Story

Niyo furthers adoption of flagship debit card by ~35%

Learn how Niyo uses in-app messages to drive adoption of their debit card and their referrals feature

You're in good company

Hear from those who're already working with us

"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."

Tushna Mistry

Tushna Mistry

Director of Product Management, Rebel Foods

"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."

Orpheus Almeida

Orpheus Almeida

Associate Director of Product, Upstox

"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."

Avijit Jaiswal

Avijit Jaiswal

Senior Product Manager, Baazi Games

"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."

Mohankumar Swaminathan

Mohankumar Swaminathan

AVP, Scripbox

"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."

Minal Thukral

Minal Thukral

Executive VP - Growth, CoinDCX

"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."

Carter Hansen

Carter Hansen

Head of Marketing, Step

"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."

Heriberto Prieto

Heriberto Prieto

Director of Engineering, mFour

"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."

Sargam Garg

Sargam Garg

Product Designer, Loop

"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."

Virender Bisht

Virender Bisht

Co-founder & CTO, Niyo

"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."

Utkarsh Garg

Utkarsh Garg

Head of Growth, Jar

"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."

Alethia Tan

Alethia Tan

SVP, Growth, Kredivo

"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."

Dhruv Chopra

Dhruv Chopra

Co-founder & CMO, Chalo

"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."

Tushna Mistry

Tushna Mistry

Director of Product Management, Rebel Foods

"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."

Orpheus Almeida

Orpheus Almeida

Associate Director of Product, Upstox

"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."

Avijit Jaiswal

Avijit Jaiswal

Senior Product Manager, Baazi Games

"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."

Mohankumar Swaminathan

Mohankumar Swaminathan

AVP, Scripbox

"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."

Minal Thukral

Minal Thukral

Executive VP - Growth, CoinDCX

"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."

Carter Hansen

Carter Hansen

Head of Marketing, Step

"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."

Heriberto Prieto

Heriberto Prieto

Director of Engineering, mFour

"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."

Sargam Garg

Sargam Garg

Product Designer, Loop

"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."

Virender Bisht

Virender Bisht

Co-founder & CTO, Niyo

"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."

Utkarsh Garg

Utkarsh Garg

Head of Growth, Jar

"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."

Alethia Tan

Alethia Tan

SVP, Growth, Kredivo

"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."

Dhruv Chopra

Dhruv Chopra

Co-founder & CMO, Chalo