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Nudges
Drive users to take the right action with in-app nudges
Drive product adoption with in-app nudges — skip the dev cycles and take control of your product goals.
Trusted by growth teams at fast-scaling consumer companies
Drive product adoption with in-app nudges
Skip the dev cycles and take control of your product goals
VIDEOS
Zomato uses a PiP video to introduce "ZPL"
To introduce both existing and new users to the launch of ZPL, Zomato used a PiP video to increase awareness and drive usage.
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FLOATERS
Poker Baazi uses floating buttons to drive signups for a tournament
The GOAT tournament boasts a guaranteed prize pool of 10 Crores. To drive the number of users who take part in the tournament, Baazi used a floating button.
SPOTLIGHTS
Jar uses Spotlights to launch their new feature "GoldX"
Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
TOOLTIPS
Google Pay uses tooltips to activate new users
By using tooltips on the Scan and Search feature, they drastically reduce time-to-value and increase activation rates.
Customer spotlight
Upstox drives massive feature adoption with nudges
6X
More plus plan adoption
19%
Boost in new feature adoption
Built for every stage of the user lifecycle
From first-time onboarding to repeat engagement — in-app nudges drive action where it matters most
Feature adoption & discovery
Google Pay uses tooltips to guide users to Scan & Pay — reducing time-to-value and boosting activation rates.
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Onboarding & activation
Nykaa uses a carousel walkthrough to onboard new users — introducing key features and driving first actions.
Upsell & cross-sell
Upstox uses a spotlight to promote new investment products — surfacing relevant offerings at the right moment.
Engagement & re-engagement
PokerBaazi uses a floating button to drive tournament signups — keeping high-value CTAs visible without disrupting gameplay.
Feedback collection
PhonePe uses in-app surveys at the right moment — capturing user sentiment without interrupting critical flows.
Announcements & updates
Jar uses a spotlight to launch GoldX — drawing attention to new features and driving immediate exploration.
What makes Plotline nudges different
Purpose-built for mobile apps — fast, contextual, and ready to deploy without engineering.
15+ overlay formats
Tooltips, spotlights, modals, bottom sheets, floating buttons, page pops, banners — every overlay format in one platform.
Native rendering engine
Every nudge renders natively on iOS and Android with anti-aliasing, proper DPI scaling, and WebView optimization.
Multi-step walkthroughs
Chain spotlights and tooltips into guided flows that walk users through complex features step by step.
Event-driven triggers
Trigger nudges on specific user actions, page visits, or backend events. Combine with audience filters for precision targeting.
Built-in A/B testing
Test multiple nudge variants simultaneously. Smart Switch auto-selects the winner based on your goal metric.
Liquid Tags personalization
Insert user-specific data like names, balances, and offers into nudges. Conditional logic supports tailored messaging per segment.
You're in good company
Hear from those who're already working with us
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo