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Our plans are a combination of fixed slabs based on your MAUs and a variable pricing based on impressions. If you're on the Enterprise plan, we only charge on impressions.

If you're above 50k in MAUs, we recommend the Growth or Enterprise plan which comes with features like A/B testing, Native UI embeds, gamification constructs and prioritized support.

Starter includes essential engagement tools (tooltips, nudges, surveys) with basic targeting and analytics—perfect for teams getting started. Growth adds advanced UI modules (stories, videos, native widgets), sophisticated targeting with analytics integrations, A/B testing capabilities, and support with a dedicated success manager.

An impression is counted whenever a user sees an in-app message, whether or not they interact with it.

Yes, we offer a 3-month paid pilot on your staging environment. We do require a brief call first to ensure Plotline is the right fit for your needs. You can integrate the SDK without paying anything, and only after the pilot ends do you decide whether to continue.

Initial setup requires a one-time SDK integration by your engineering team, which takes about 1-2 days. After that, you're completely independent—product and marketing teams can create, launch, and modify campaigns without any engineering involvement.

Yes. You can adjust your plan as your needs evolve. We'll work with you to ensure a smooth transition and help you get the most value at every stage.

Yes. While our plans are designed to provide complete solutions at each tier, we understand every team has unique needs. If you need specific features from a higher tier, we can create a custom package for you. Contact our sales team to discuss which features you need and we'll work out a configuration that fits your requirements and budget.

Yes, a Plotline team member will help you get set up to ensure you get the most from your pilot. We'll guide your team through integration, help you launch your first campaigns, and share best practices from similar companies.

Absolutely. We use AWS, one of the world's most secure cloud-based storage services, ensuring your data is completely secure. AWS provides comprehensive security and compliance capabilities that meet even the most stringent regulatory requirements. We implement industry-standard encryption, access controls, and regular security audits to protect your data.

Yes. Plotline is built with privacy and compliance in mind. We support GDPR, SOC2, and other major privacy regulations. Our infrastructure allows you to choose data residency based on your region, and we provide tools to help you manage user consent and data privacy requirements.