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Built for scale. Priced for growth.
Whether you're launching your first in-app campaign or orchestrating millions of impressions, there's a plan that fits.
Starter
Best for apps just getting started with in-app engagement.
Includes
- Drag-and-drop templates — tooltips, nudges, surveys
- Segmentation and targeting
- Impact measurement
- Sync cohorts from Amplitude, Mixpanel, etc
- Email support
Growth
Best for fast-growing consumer brands looking to maximize engagement.
Everything in Starter, plus
- Stories, videos, PiP, and native widgets
- Advanced targeting capabilities
- A/B/n testing
- 30-day onboarding program
Enterprise
Enterprise contracts are annual and can have more flexible terms.
Everything in Growth, plus
- Gamification — streaks, quizzes, skill-based games, rewards
- Off-app channels — push, email, WhatsApp, SMS, voice (custom pricing)
- Journey builder to connect campaigns
- Security certificates on request
- Account roles and permissions
- Dedicated support and customer success
- Access to activity logs for security audits
Compare features
Find the right plan for your team
You're in good company
Hear from those who're already working with us
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
Frequently asked questions
Everything you need to know about the product and billing.
Plotline pricing is based on two factors: a fixed monthly fee based on your MAU (monthly active user) tier, and a variable component based on impressions — the number of times users see an in-app message. Starter and Growth plans combine both, while Enterprise plans typically charge on impressions only. Your first three months include unlimited impressions so both sides can understand actual usage patterns before finalizing the tier.
An impression is counted each time a unique user sees a Plotline campaign step — whether it's a tooltip, bottom sheet, modal, story, or any other in-app experience. If the same user sees the same campaign again, that counts as an additional impression. You control impression volume through audience segmentation, frequency capping, and A/B testing.
If your impression cap is reached in a given month, campaigns will stop being served for the remainder of that month. There are no surprise overage charges for impressions. You can upgrade your impression tier at any time to increase the cap, and the cost increase is modest.
Starter is ideal if you're just beginning with in-app engagement and want access to essential campaign types like tooltips, modals, and surveys. Growth is best for teams above 50K MAUs that need stories, PiP videos, native widgets, A/B testing, and a dedicated onboarding program. Enterprise unlocks gamification (scratch cards, spin the wheel, streaks, quizzes), journey orchestration, advanced security, and white-glove support.
Starter includes essential engagement tools (tooltips, nudges, surveys) with basic targeting and analytics — perfect for teams getting started. Growth adds advanced UI modules (stories, videos, native widgets), sophisticated targeting with analytics integrations, A/B testing capabilities, and a dedicated 30-day onboarding program with a success manager.
Yes. We offer a paid pilot where you can integrate the SDK and test on your staging environment. During the pilot, we provide daily support calls to help your team get set up, and impression caps are waived so you can understand typical usage. If it's not the right fit at the end of the pilot, there's no obligation to continue.
The initial SDK integration is a one-time engineering effort that typically takes 1-2 days for native apps and around 30 minutes for web. After that, your product and marketing teams can independently create, launch, and iterate on campaigns from the dashboard — no code changes, no app releases, no engineering dependency.
Yes. While our plans are designed to provide complete solutions at each tier, we can create custom packages if you need specific features from a higher tier. Modules like push notifications, stories, gamification, and advanced analytics can be added individually. Contact our sales team and we'll work out a configuration that fits your requirements and budget.
Yes. You can adjust your plan as your needs evolve. We'll work with you to ensure a smooth transition and help you get the most value at every stage.
Plotline supports Android (native), iOS (native), React Native, Flutter, Unity, and Web. The same dashboard is used across all platforms, so you create a campaign once and deploy it wherever your users are.
Absolutely. Plotline is SOC 2 Type II certified and built on AWS with industry-standard encryption (TLS 1.3 in transit, AES-256 at rest). We support GDPR and other major privacy regulations, offer data residency options based on your region, and provide tools for managing user consent and data privacy requirements.
Yes. A dedicated Plotline team member will guide you through integration, help you launch your first campaigns, and share best practices from similar companies. Growth and Enterprise plans include a structured 30-day onboarding program with daily check-ins to ensure you're getting value from day one.