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Pricing Plans That Grow With You
Stop waiting on engineering. Start shipping today.
Launch experiences inside the app in minutes and iterate based on real user data - no code, no app releases, no dependencies.
Starter
Best for apps just getting started
Starting at$999/mo
Includes
- Drag and drop templates that go live in minutes — launch tooltips, nudges, and surveys without a single dev ticket
- Segmentation and targeting
- Impact measurement
- Sync cohorts from Amplitude, Mixpanel, etc
- Email support
Growth
Best for fast-growing consumer brands
Starting at$2499/mo
Everything in Starter, plus
- Instagram-like Stories, videos, PiP, and native widgets — deploy rich experiences instantly
- Advanced targeting capabilities
- A/B/n testing
- 30-day onboarding program
Enterprise
Enterprise contracts are annual and can have more flexible terms
Custom pricing
All the goodness of Growth, plus
- Gamification constructs, including streaks, quizzes, 150+ skill-based games and rewards page
- Journey builder to connect campaigns
- Security certificates on request
- Account roles and permissions
- Dedicated support and customer success
- Access to activity logs for security audits
Trusted by growth teams at fast-scaling consumer companies
Compare plans
| Feature | Starter | Growth | Enterprise |
|---|---|---|---|
| Targeting | |||
| Real-time and event targeting | ✓ | ✓ | ✓ |
| Priority | Basic | Advanced | Advanced |
| Audience segments | Up to 10 | Unlimited | Unlimited |
| Import cohorts from Amplitude, etc | ✓ | ✓ | ✓ |
| Nudges | |||
| Tooltips, coachmarks, spotlights, bottomsheets | ✓ | ✓ | ✓ |
| Rich media (animations, videos) | ✓ | ✓ | ✓ |
| Floating buttons | ✓ | ✓ | ✓ |
| Native Widgets | |||
| Widgets | — | ✓ | ✓ |
| mXn grids | — | ✓ | ✓ |
| Carousels | — | ✓ | ✓ |
| Stories | — | ✓ | ✓ |
| Gamification | |||
| Scratch cards, spin the wheel, gift boxes | — | ✓ | ✓ |
| Quizzes | — | ✓ | ✓ |
| Streaks and Milestones | — | ✓ | ✓ |
| Advanced Functionality | |||
| Impact measurement | ✓ | ✓ | ✓ |
| Journey builder | — | ✓ | ✓ |
| A/B testing | — | ✓ | ✓ |
| Account Security | |||
| Roles and permissions | — | — | ✓ |
| Activity logs | — | — | ✓ |
| Enhanced security and SLA | — | — | ✓ |
| Services | |||
| Email support | ✓ | ✓ | ✓ |
| Email and Slack support | — | — | ✓ |
| Dedicated customer success manager | — | — | ✓ |
| Technical implementation manager | — | — | ✓ |
| Dedicated 30-day onboarding program | — | ✓ | ✓ |
You're in good company
Hear from those who're already working with us
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth, CoinDCX
"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."
Carter Hansen
Head of Marketing, Step
"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."
Alethia Tan
SVP, Growth, Kredivo
"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
FAQs
Frequently asked questions
Everything you need to know about the product and billing.
Our plans are a combination of fixed slabs based on your MAUs and a variable pricing based on impressions. If you're on the Enterprise plan, we only charge on impressions.
If you're above 50k in MAUs, we recommend the Growth or Enterprise plan which comes with features like A/B testing, Native UI embeds, gamification constructs and prioritized support.
Starter includes essential engagement tools (tooltips, nudges, surveys) with basic targeting and analytics—perfect for teams getting started. Growth adds advanced UI modules (stories, videos, native widgets), sophisticated targeting with analytics integrations, A/B testing capabilities, and support with a dedicated success manager.
An impression is counted whenever a user sees an in-app message, whether or not they interact with it.
Yes, we offer a 3-month paid pilot on your staging environment. We do require a brief call first to ensure Plotline is the right fit for your needs. You can integrate the SDK without paying anything, and only after the pilot ends do you decide whether to continue.
Initial setup requires a one-time SDK integration by your engineering team, which takes about 1-2 days. After that, you're completely independent—product and marketing teams can create, launch, and modify campaigns without any engineering involvement.
Yes. You can adjust your plan as your needs evolve. We'll work with you to ensure a smooth transition and help you get the most value at every stage.
Yes. While our plans are designed to provide complete solutions at each tier, we understand every team has unique needs. If you need specific features from a higher tier, we can create a custom package for you. Contact our sales team to discuss which features you need and we'll work out a configuration that fits your requirements and budget.
Yes, a Plotline team member will help you get set up to ensure you get the most from your pilot. We'll guide your team through integration, help you launch your first campaigns, and share best practices from similar companies.
Absolutely. We use AWS, one of the world's most secure cloud-based storage services, ensuring your data is completely secure. AWS provides comprehensive security and compliance capabilities that meet even the most stringent regulatory requirements. We implement industry-standard encryption, access controls, and regular security audits to protect your data.
Yes. Plotline is built with privacy and compliance in mind. We support GDPR, SOC2, and other major privacy regulations. Our infrastructure allows you to choose data residency based on your region, and we provide tools to help you manage user consent and data privacy requirements.