Pricing

Drive adoption and activation growth

Simple pricing that grows with you. Try any plan free for 21 days.

Starter

Best for apps just getting started
Starting at
$999/mo

Includes

  • Standard pattern library
  • Segmentation and targeting
  • Impact measurement
  • Sync cohorts from Amplitude, Mixpanel, etc
  • Email support
Start free trial

Enterprise

Enterprise contracts are annual and can have more flexible terms
Custom pricing

All the goodness of Growth, plus

  • Security certificates on request
  • Account roles and permissions
  • Localization support
  • Premium support and services
  • Access to activity logs for security audits
Start free trial
Trusted by fast-growing mobile app companies

Plan Comparison

Feature

Starter

Growth

Enterprise

Top use cases
Activation and onboarding
Adoption and engagement
Monetization and conversions
Feedback
Targeting
Real-time and event targeting
Flow priority
Audience segments
Upto 10
Unlimited
Unlimited
Import cohorts from Amplitude, etc
UX Patterns
Nudges (tooltips, coachmarks, spotlights, bottom sheets, etc)
Rich media (animations, videos)
Floating buttons
Widgets and stories
Gamification (quizzes, scratch cards, spin the wheel, etc)
Advanced functionality
Impact measurement
Journey builder
A/B testing
Account security
Roles and permissions
Activity logs
Enhanced security and SLA
Services
Support
Email
Email and Slack
Email and Slack
Dedicated customer success manager
Technical implementation manager
Dedicated 30-day onboarding program

Don’t Just Take Our Word For It

Hear from those who're already working with us
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush from Loop
Piyush Gupta
Head of Product, Loop
"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."
Kate Montgomery
Head of Product Marketing, Step
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar from Scripbox uses Plotline
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral from CoinDCX uses Plotline for in-app experiences
Minal Thukral
Executive VP - Growth
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini from Khatabook on Plotline
Damini Mishra
Product Lead, Khatabook
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Loop
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya, Niyo
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg Jar
Utkarsh Garg
Head of Growth, Jar
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager, LazyPay
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush from Loop
Piyush Gupta
Head of Product, Loop
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar from Scripbox uses Plotline
Mohankumar Swaminathan
AVP, Scripbox
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini from Khatabook on Plotline
Damini Mishra
Product Lead, Khatabook
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Loop
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya, Niyo
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg Jar
Utkarsh Garg
Head of Growth, Jar
Support

Frequently asked questions

Everything you need to know about the product and billing.
How do you charge?
Our plans are a combination of fixed slabs based on your MAUs and a variable pricing based on impressions. If you're on the Enterprise plan, we only charge on impressions.
Which plan should I choose?
If you're above 50k in MAUs, we recommend the Growth or Enterprise plan which comes with features like A/B testing, Native UI embeds and prioritized support.
What is an impression?
An impression is counted whenever a user sees an in-app message, whether or not they interact with it.
Do you have a free trial?
Yes! We offer a 21-day free trial so you can run Plotline on your staging environment. We require a short fitment check call before the trial to ensure we can actually help you with the problem statements you are looking to solve.