Industry: Media & Entertainment

Drive adoption of new content, games and more

Help users discover your best content and keep coming back. In-app experiences that feel native — no engineering dependencies.

Drive adoption of new content, games and more

Trusted by growth teams at fast-scaling consumer companies

CoinDCXZeptoDream11UpstoxLucky HandsMeeshoStepEatSureKredivoAirtel XstreamZupeeBharatPe

How entertainment companies use Plotline

FLOATER

A23 Games uses a floater to reduce dropoffs at KYC

KYC is a crucial step during onboarding a new user. A23 showed a floater as soon as a user dropped off from KYC to remind them to complete the step and start playing.

A23 Games uses a floater to reduce dropoffs at KYC

SCRATCH CARD

Wynk uses a scratch card to drive subscriptions

Wynk used scratch cards to upgrade users to the premium version at a special discounted rate.

Wynk uses a scratch card to drive subscriptions

ANIMATIONS

Dream11 uses animations to bring attention to "edit"

Animations are a subtle and non-intrusive way to bring attention to key functionality in your app. Dream11 uses a blinker type animation to get users to click on the "edit" feature.

Dream11 uses animations to bring attention to "edit"

WALKTHROUGH

PokerBaazi uses a walkthrough to educate new users

Users can find a new app overwhelming. To ensure they are able to successfully navigate the app and start playing, PokerBaazi created a multi-step walkthrough using Spotlights.

PokerBaazi uses a walkthrough to educate new users
Airtel Xstream Play in-app engagement

Customer Story

Airtel Increases Engagement & Premium Subscriptions

Learn how Xstream Play increases the adoption of Xstream among Wynk users while driving premium subscriptions with modals, bottom sheets, scratch cards and more.

You're in good company

Hear from those who're already working with us

"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."

Tushna Mistry

Tushna Mistry

Director of Product Management, Rebel Foods

"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."

Orpheus Almeida

Orpheus Almeida

Associate Director of Product, Upstox

"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."

Avijit Jaiswal

Avijit Jaiswal

Senior Product Manager, Baazi Games

"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."

Mohankumar Swaminathan

Mohankumar Swaminathan

AVP, Scripbox

"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."

Minal Thukral

Minal Thukral

Executive VP - Growth, CoinDCX

"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."

Carter Hansen

Carter Hansen

Head of Marketing, Step

"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."

Heriberto Prieto

Heriberto Prieto

Director of Engineering, mFour

"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."

Sargam Garg

Sargam Garg

Product Designer, Loop

"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."

Virender Bisht

Virender Bisht

Co-founder & CTO, Niyo

"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."

Utkarsh Garg

Utkarsh Garg

Head of Growth, Jar

"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."

Alethia Tan

Alethia Tan

SVP, Growth, Kredivo

"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."

Dhruv Chopra

Dhruv Chopra

Co-founder & CMO, Chalo

"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."

Tushna Mistry

Tushna Mistry

Director of Product Management, Rebel Foods

"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."

Orpheus Almeida

Orpheus Almeida

Associate Director of Product, Upstox

"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."

Avijit Jaiswal

Avijit Jaiswal

Senior Product Manager, Baazi Games

"Using Plotline, we've been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."

Mohankumar Swaminathan

Mohankumar Swaminathan

AVP, Scripbox

"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."

Minal Thukral

Minal Thukral

Executive VP - Growth, CoinDCX

"We brought in Plotline to help increase onboarding and product adoption. Plotline has made it really easy for our growth team to run experiments without involving engineering."

Carter Hansen

Carter Hansen

Head of Marketing, Step

"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."

Heriberto Prieto

Heriberto Prieto

Director of Engineering, mFour

"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."

Sargam Garg

Sargam Garg

Product Designer, Loop

"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we've been able to rapidly decrease this time to release, and 6X our app engagement."

Virender Bisht

Virender Bisht

Co-founder & CTO, Niyo

"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."

Utkarsh Garg

Utkarsh Garg

Head of Growth, Jar

"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users' historical behavior in the app."

Alethia Tan

Alethia Tan

SVP, Growth, Kredivo

"In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."

Dhruv Chopra

Dhruv Chopra

Co-founder & CMO, Chalo