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Drive adoption of new content, games and more
Plotline helps you create dynamic experiences that improve onboarding and adoption
Trusted by fast-growing mobile app companies
How entertainment companies use Plotline
Join the likes of Airtel Wynk, A23, Dream 11, PokerBaazi and others to drive adoption
scratch card
Wynk uses a scratch card to drive subscriptions
Wynk used scratch cards to upgrade users to the premium version at a special discounted rate.
animations
Dream11 uses animations to bring attention to "edit"
Animations are a subtle and non-intrusive way to bring attention to key functionality in your app.
Dream11 uses a blinker type animation to get users to click on the "edit" feature.
Dream11 uses a blinker type animation to get users to click on the "edit" feature.
spotlights
PokerBaazi uses a walkthrough to educate new users
Users can find a new app overwhelming.
To ensure they are able to successfully navigate the app and start playing, PokerBaazi created a multi-step walkthrough using Spotlights.
To ensure they are able to successfully navigate the app and start playing, PokerBaazi created a multi-step walkthrough using Spotlights.
floaters
A23 Games uses a floater to reduce dropoffs at KYC
KYC is a crucial step during onboarding a new user.
A23 showed a floater as soon as a user dropped off from KYC to remind them to complete the step and start playing.
A23 showed a floater as soon as a user dropped off from KYC to remind them to complete the step and start playing.
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How It Works
Design -> Target -> Launch and Iterate
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Don’t Just Take Our Word For It
Hear from those who're already working with us
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."
Kate Montgomery
Head of Product Marketing, Step
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager, LazyPay
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
Drive in-app growth with Plotline
Join companies like ShareChat, Meesho, Jar, Khatabook, and others that use Plotline to drive activation, adoption and conversions in their mobile apps - without relying on engineering