Drive adoption of new content, games and more

Plotline helps you create dynamic experiences that improve onboarding and adoption
iPhone mockup
Trusted by growth teams at fast-scaling consumer companies

How entertainment companies use Plotline

Join the likes of Airtel Wynk, A23, Dream 11, PokerBaazi and others to drive adoption
floaters

A23 Games uses a floater to reduce dropoffs at KYC

KYC is a crucial step during onboarding a new user.

A23 showed a floater as soon as a user dropped off from KYC to remind them to complete the step and start playing.
A23 Rummy uses floater provided by Plotline
scratch card

Wynk uses a scratch card to drive subscriptions

Wynk used scratch cards to upgrade users to the premium version at a special discounted rate.
Wynk's scratch card campaign using Plotline
animations

Dream11 uses animations to bring attention to "edit"

Animations are a subtle and non-intrusive way to bring attention to key functionality in your app.

Dream11 uses a blinker type animation to get users to click on the "edit" feature.
spotlights

PokerBaazi uses a walkthrough to educate new users

Users can find a new app overwhelming.

To ensure they are able to successfully navigate the app and start playing, PokerBaazi created a multi-step walkthrough using Spotlights.
PokerBaazi launched a walkthrough with Plotine
Customer Story

Airtel Increases Engagement & Premium Subscriptions

Learn how Xstream Play increases the adoption of Xstream among Wynk users while driving premium subscriptions with modals, bottom sheets, scratch cards and more.

You're in good company

Hear from those who're already working with us

"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar from Scripbox uses Plotline
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral from CoinDCX uses Plotline for in-app experiences
Minal Thukral
Executive VP - Growth
‍"Integrating Plotline into our mobile app at MFour was seamless. Their platform is reliable, and what stood out most was their responsiveness, their team is always quick to deliver."
Heriberto Prieto
Director of Engineering, mFour
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Loop
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release, and 6X our app engagement."
Virender Bisht
Co-founder & CTO, Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg Jar
Utkarsh Garg
Head of Growth, Jar
"Plotline has changed our approach to engagement. It has allowed us to guide users through our product features based on users’ historical behavior in the app, allowing us to customize our communication to users in a more relevant and timely manner."
Alethia from Kredivo uses Plotline
Alethia Tan
SVP, Growth, Kredivo
" In the past, we've built in-app comms ourselves, but this is very time consuming and drains engineering resources. Plotline has been an indispensable tool, helped us boost pass renewals by 80%."
Dhruv Chopra
Co-founder & CMO, Chalo
"Plotline has accelerated our go-to-market efforts - improved user engagement and adoption, all while reducing dependencies on development cycles."
Tushna Mistry
Director of Product Management, Rebel Foods
"Plotline's ability to place the in-app experiences in any section of our app is something we find incredibly useful, as it allows us to reach users more contextually."
Orpheus Almeida
Associate Director of Product, Upstox
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit from PokerBaazi uses Plotline
Avijit Jaiswal
Senior Product Manager, Baazi Games
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral from CoinDCX uses Plotline for in-app experiences
Minal Thukral
Executive VP - Growth