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EatSure is an Indian on-demand food delivery company with around 10M app users. It is an easy-to-use app, with a wide range of delectable dishes from local restaurants.
How EatSure uses Plotline
Over the last quarters, the growth team at EatSure has launched multiple campaigns on Plotline to improve metrics ranging from checkout conversions, time to checkout, repeat engagement and more.
Campaign 1: Launching & Scaling QuickiES
EatSure set out to improve food delivery with QuickiES, their service promising delivery in 15 minutes or free. However, they understood that the success of QuickiES was not solely dependent on logistics; it required making fast, data-driven decisions about customer preferences and the overall product offering.
Before even launching, EatSure needed answers to a few crucial questions: Would users prefer a 10-minute delivery window, or would they opt for the 15-minute-or-free promise if deliveries were delayed? And, what would be the best name for the offering?
Instead of spending weeks debating these questions, the team decided to run in-app surveys via Plotline.
Once QuickiES was ready, the team didn’t have to wait for engineering cycles to update the app or conduct A/B tests. Plotline allowed the marketing team to launch dynamic in-app campaigns such as bottom sheets, teasers, and widgets to drive adoption.
This approach validated demand, optimized feature visibility, ensuring that QuickiES gained traction immediately and contributed to revenue growth.
"Plotline has transformed how we experiment and scale new features. The ability to launch campaigns directly from the dashboard, without relying on engineering or waiting for app updates, has been a game-changer. This has not only accelerated our go-to-market efforts but also improved user engagement and adoption, all while reducing dependencies on development cycles."
Campaign 2: Promoting Partner Products with Dynamic Widgets for Ad Revenue
Eatsure utilized prime real estate within the app to promote partner products, such as Tata Neu’s new credit card, through a dynamic GIF widget.
The widget was strategically placed on the homepage, ensuring high visibility while maintaining a seamless user experience. With 1M impressions and 78K clicks, this approach effectively generated additional ad revenue while enhancing partnerships, showing how app real estate can be leveraged dynamically for monetization without disrupting the user experience.
Campaign 3: Adding Shoppable Stories to Promote Quick Checkouts
The team leveraged shoppable Instagram-style stories to encourage users to explore the new menu additions/ offers in a familiar format, leading to an uptick in conversions.
For it’s brands like Oven Story Pizza, Faasos Wraps, and Wendy’s Burgers, they created short, visually engaging videos showing the freshness of the food, capturing users’ attention quickly.
These videos were paired with exclusive offers, driving users to make purchases right from the stories.
By tracking watch times and drop-offs, and launching quick iterations, Rebel Foods optimized the stories in real time to improve engagement and minimize friction in the user journey.