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CoinDCX, India’s most valuable crypto investment app, solves numerous problems faced by the Indian crypto community with solutions around crypto investing, crypto trading & crypto literacy.
It serves a vast user base of over 14M users, solidifying its position as a leading exchange in the Indian market.
How CoinDCX uses Plotline
Over the last 3 months, the product and growth team at CoinDCX has launched 20+ campaigns on Plotline, to improve multiple in-app metrics across activation, adoption, and retention.
Campaign 1: Increase # of trades
CoinDCX identified an opportunity to boost the number of trades made by new users through highlighting tokens with the highest trading volume.
They implemented a Swipe-able strip of widgets to spotlight high-volume tokens and encourage users to explore popular trading opportunities.
Through this, they directed new and dormant users towards these trending coins and encouraged them to make a trade.
10% new users who saw the widget made a trade.
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams. We have already seen a good impact and are excited to continue the partnership."
Campaign 2: Drive the #of users who trade crypto futures
Understanding that futures trading is a significant revenue driver, CoinDCX aimed to increase the adoption of the feature.
They implemented a real-time bottom sheet to**:**
- Educate users about the benefits of futures trading
- And then guide them through the process to top up their Futures wallet and start trading crypto futures
30% more users started trading crypto futures if they had seen the campaign.
Campaign 3: Increase the # of new users who start their first trade
CoinDCX recognized that many new users were not familiar with key features post-onboarding. They decided to implement a guided walkthrough that would educate users and lead them to start their first trade.
Keeping this in mind, they created a multi-step walkthrough highlighting the core features on the homepage.
Of the users to whom the 6-step walkthrough was targeted, ~45% started their first trade.
"To address high dropoffs of new users, we implemented guided walkthroughs using Plotline's diverse UI templates in our app. This resulted in a 45% increase in users initiating their first trade. This not only educated new users but also enhanced long-term retention."
