.png)
We use cookies to ensure you get the best experience on our website. For more details, refer to our cookie policy and privacy policy.
View All Case Studies
Case Study
Niyo furthers adoption of flagship debit card by ~35% and drives referrals up ~40%
.gif)
~35%
increase in users adopting the debit card
Niyo is an Indian Fintech company leading innovations in Travel and Finance. With over 6 million users already on board, Niyo’s aim is to make both travel and managing finance simpler, smarter and safer.
Niyo has raised over $180M till date, from recognized investors like Accel, Lightrock India, Multiples Asset Management, and more.
How Niyo uses Plotline
Over the last 3 months, the product and growth team at Niyo has launched 10+ campaigns on Plotline, with the aim of improving multiple in-app metrics across activation, retention and monetization.
Campaign 1: Improve adoption of flagship card
Niyo has a debit card built specifically for users when traveling internationally. The team wanted to boost adoption of this card.
Niyo used a full-page video to introduce their debit card.
- Audience: Targeted to users who haven’t yet ordered the card.
- Leading metrics: KYC completion, passport verification and account creation were all up by ~80-100%.
Users who saw the video ordered the debit card at a 35% higher rate than those who didn’t see the video.
35%
uplift in users adopting debit card
40%
increase in users referring other users
"Plotline helped us offload engineering dependencies, launch experiments without build cycles, and empower our teams with an experimental mindset."
Virender Bist
Co-founder & CTO at Niyo
Campaign 2: Boost Flight and Visa Bookings for International Destinations
To increase flight and visa bookings, Niyo used in-app stories to showcase how travelers saved money using Niyo, while also providing travel tips, food recommendations, and highlighting short visa processing times.
Users could watch these Instagram-like stories multiple times, increasing recall and driving engagement.
- Audience: Targeted to all the users interested in international travel but who had not yet booked.
The campaign clocked in 43k impressions, with an average CTR of ~9%.
.png)
