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Niyo is an Indian Fintech company leading innovations in Travel and Finance. With over 6 million users already on board, Niyo’s aim is to make both travel and managing finance simpler, smarter and safer.
Niyo has raised over $180M till date, from recognized investors like Accel, Lightrock India, Multiples Asset Management, and more.
How Niyo uses Plotline
Over the last 3 months, the product and growth team at Niyo has launched 10+ campaigns on Plotline, with the aim of improving multiple in-app metrics across activation, retention and monetization.
Campaign 1: Improve adoption of flagship card
Niyo has a debit card built specifically for users when traveling internationally. The team wanted to boost adoption of this card.
Niyo used a full-page video to introduce their debit card.
- Audience: Targeted to users who haven’t yet ordered the card.
- Leading metrics: KYC completion, passport verification and account creation were all up by ~80-100%.
Users who saw the video ordered the debit card at a 35% higher rate than those who didn’t see the video.
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"Plotline helped us offload engineering dependencies, launch experiments without build cycles, and empower our teams with an experimental mindset."
Campaign 2: Boost Flight and Visa Bookings for International Destinations
To increase flight and visa bookings, Niyo used in-app stories to showcase how travelers saved money using Niyo, while also providing travel tips, food recommendations, and highlighting short visa processing times.
Users could watch these Instagram-like stories multiple times, increasing recall and driving engagement.
- Audience: Targeted to all the users interested in international travel but who had not yet booked.
The campaign clocked in 43k impressions, with an average CTR of ~9%.