Case Study

Lucky Hands Drives 20% Higher Conversions with Engagement Campaigns

Jar uses Plotline's Spotlight to improve monetization

20%

uplift in users purchasing coins

Lucky Hands is America’s top social casino gaming platform that combines slot games, fish games, and sweepstakes with a vibrant community experience. With a focus on user engagement and lifetime value, the team is constantly experimenting with ways to activate users and drive in-app purchases.

How Lucky Hands uses Plotline

Over the last few months, the product and growth team at Lucky Hands has been using Plotline to boost activation, increase conversions on limited-time offers, and build engagement through contextual in-app experiences.

"Plotline has become essential to how we run growth experiments at Lucky Hands. The combination of speed and flexibility is unmatched - we can launch campaigns in minutes, test different messaging and timing, and immediately see what's working. What makes Plotline special is how it lets our growth team move independently without engineering bottlenecks. We're running more experiments, learning faster, and driving real revenue impact."

Dan Katz

CX Specialist

The Opportunity

In the competitive social casino space, Lucky Hands was looking for ways to accelerate user activation and maximize the impact of their promotional campaigns. The team identified several high-potential areas where better in-app engagement could drive meaningful growth:

Streamlining activation: While users were signing up and exploring games enthusiastically, user verification - a necessary step to unlock rewards and full gameplay features - represented an opportunity to guide users more effectively to complete activation.

Surfacing value at the right moment: With an app full of exciting games and features, the team wanted to ensure their compelling limited-time offers reached users at moments when they were most engaged and ready to convert.

Adding context to promotions: Flash sales and seasonal promotions were already running successfully, but the team saw potential to enhance them with contextual highlighting and urgency signals that could drive even higher conversion rates.

The team was already using push notifications and emails effectively, but recognized that in-app engagement - reaching users when they were already active and engaged - could unlock another level of conversion performance.

Campaign 1: Drive coin purchases with tooltips and urgency timers

Lucky Hands regularly offers limited-time promotions on their coins, and the team wanted to ensure these deals reached users at the right moment while creating clear urgency to drive immediate action.

Using Plotline, the team deployed contextual tooltips and modals that appeared when users with high engagement showed intent to purchase or browsed the coin store.

20% more users purchased coins when they saw the tooltip campaigns compared to users who didn't.

Campaign 2: Increase KYC completion with reward-driven popup

For users who hadn't completed KYC verification, Lucky Hands triggered a contextual popup modal featuring engaging leprechaun characters and a clear value proposition.

The modal appeared at strategic moments - when users showed intent to access premium features or after they'd explored games for a few minutes.

Significant number of users who saw the popup clicked through to start KYC verification, leading to significantly higher completion rates and faster user activation.

The ticking clock transformed interest into immediate action, reducing decision paralysis and driving conversions.

Campaign 3: Seasonal & festive offer promotions with themed modals

For high-impact seasonal events like Black Friday, and Friendsgiving, Lucky Hands created themed popup experiences that matched the excitement of the promotion.

These campaigns ran during peak shopping and social moments, creating natural touchpoints for users to engage with special packages and limited offers.

The ability to quickly launch and customize campaigns for different occasions meant Lucky Hands could capitalize on every marketing moment without waiting on development resources.

Plotline helps marketing and product teams boost experiences inside the app

We help you launch dynamic app experiences without coding, saving your developers time that can be better spent on other aspects of the product. Marketing and product teams use Plotline to launch stories, walkthroughs, animations, videos and more that can be targeted in-the-moment to specific user cohorts.

The best consumer tech companies today like Step, Infinto.bet, Dream 11, Zepto, and many more use Plotline to improve onboarding and product adoption.