IndiGo Uses Swipeable Deal Strips to Drive Offer Discovery

Context

On the home screen of its app, IndiGo displays a swipeable deal strip that showcases special fare types — including student discounts, hotel offers, and their blue chip membership benefits.

These deals are arranged in a horizontally scrollable format that sits just below the fold, ensuring that users encounter it while exploring travel options without overwhelming them on app launch.

Each card is visually distinct, highlighting one offer at a time with clear CTAs and icons to drive faster comprehension and engagement.

Why This Works

Users often miss buried or static banners — but swipeable strips drive interaction through movement, maximize screen efficiency, and surface multiple offers in a single glance.

By presenting deals as a swipe-through feed, IndiGo creates a familiar, mobile-native way to explore benefits — improving discovery and boosting CTRs on seasonal or targeted promos.

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