Zepto Uses Scrollable Video Widgets to Showcase Sponsored Products in Search

Context

On the search results page for "protein," Zepto displays a sponsored section featuring Fast&Up products. The first card in the carousel is a video showcasing a model in athletic wear with the text "EASY GAINS" overlaid, immediately differentiating it from static product listings.

This video widget sits at the top of the search results, right after the filter options, ensuring prime visibility without disrupting the natural browsing flow. Users can swipe horizontally through the carousel to view additional product cards featuring Fast&Up's plant protein and whey isolate offerings, each with pricing, discounts, and "Add" CTAs.

The video auto-plays (with a mute toggle), creating movement that naturally draws the eye and gives the sponsored brand a more premium, editorial feel compared to standard product tiles below.

Why This Works

Static product images blend into the feed but video creates pattern interruption, holds attention longer, and allows brands to communicate lifestyle, use case, or emotion before the product pitch.

By embedding video at the top of search results, Zepto gives sponsors a storytelling canvas that builds brand affinity and intent before users even see price or specs. This format is especially powerful for categories like nutrition, fitness, or beauty - where aspiration and identity drive purchase decisions as much as features do.

The horizontal scroll also keeps the experience mobile-native and non-intrusive, letting users engage with the content or skip past it seamlessly.