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Context
Zupee highlights its high-stakes Ludo Supreme League using a dedicated banner on the home screen. The league card showcases key value props upfront:
- ₹1.5 Lakh first prize
- 70% assured winners
- A clear entry price of ₹25
- And most importantly, a live countdown timer showing how long users have before the league closes.
The combination of prize visibility and deadline-based urgency helps convert casual users into active participants.
Why this works?
Time-sensitive banners trigger FOMO and push users to act before an opportunity expires. Zupee combines this with clear rewards and low entry friction, making the decision easy and the action immediate.
The timer is not just a visual—it’s a psychological nudge that turns passive scrollers into paying players before time runs out.
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