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Context
Zepto launched a Pokémon-themed quiz in partnership with Oreo to turn engagement into monetization. Users had to correctly answer a quiz question (with up to five chances), unlocking the next quiz only after getting the previous one right. Once they completed the sequence, they could purchase Oreo worth ₹50 for a chance to win prizes like an iPhone and exclusive Pokémon merchandise.
Why This Works
This campaign goes beyond engagement—it aligns with audience interests to drive revenue. Pokémon resonates with millennials and Gen Z, Oreo’s key customers, creating an experience users genuinely enjoy. By tapping into this nostalgia, Zepto and Oreo boost participation and brand affinity.
The sequential quiz format keeps users returning, while purchase-linked rewards drive conversions. By embedding brand-sponsored experiences into the app, Zepto unlocks a new revenue stream—giving brands like Oreo access to an engaged audience for greater visibility and sales.
With this approach, Zepto monetizes user interaction through brand partnerships, making gamification a win-win: brands gain exposure, users enjoy an interactive experience, and Zepto drives both engagement and revenue.
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