Adda52 Uses Milestone Progression to Accelerate User Activation

A clear, step-by-step profile completion journey nudges users toward unlocking critical actions like withdrawals.

Context‍

Adda52, a gaming app, uses a milestone-based progress bar to motivate users to complete critical onboarding steps required for withdrawals — like uploading PAN details, completing KYC, taking a selfie, and linking a bank account.

Instead of presenting these actions as separate or optional tasks, Adda52 structures them into a 0/4 completed milestone journey with a high-visibility banner and a single "Complete Profile Now" CTA.
The visual progress bar, combined with small achievable steps, creates a sense of progression and urgency—critical in driving first transactions and unlocking value early.

Why This Works‍

Milestone systems are powerful psychological tools: they break big tasks into smaller wins, creating a visible sense of achievement with every step.
By showcasing progress (even if it's 0/4), Adda52 taps into users' natural desire for completion and reward.

Additionally, linking profile completion directly to the ability to withdraw winnings creates a tangible, motivating outcome—turning friction (KYC steps) into a gateway for user success.

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