Swish Uses Spin-to-Win + Rewards Center to Drive Repeat Orders

Context

After completing an order on Swish, users are shown a “Spin to Win” wheel, offering deals like free delivery, partner discounts, and cashback on the next order. This gamified experience is built using Plotline and appears as a smooth post-order engagement layer.

Users can also revisit their rewards via a dedicated Rewards page, also configured with Plotline. This view smartly segments deals into revealed, unrevealed, active, and expired, helping users keep track of what’s usable — and nudging them toward redemption before expiry.

Why this works?

The spin wheel adds element of surprise and delight post-transaction, while the Rewards page ensures persistence and clarity - two often-missing pieces in gamified experiences.

Together, these touchpoints extend the journey beyond a single order, incentivize faster & more reorders, and make users feel like there’s always something to come back for — all without engineering effort, thanks to Plotline.