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Context
As soon as users open the Ixigo app, they’re shown a clean, branded bottomsheet explaining the benefits of enabling push notifications - like flight deals, real-time travel updates, and personalized reminders.
Instead of triggering the default OS permission prompt upfront, Ixigo pre-warms users with a familiar in-app component, improving consent likelihood. The design is distraction-free, matches the app’s visual style, and makes the value prop clear before users are asked to take action.
Why This Works
Push opt-in rates drop when users don’t understand why they should allow notifications. By using a custom UI layer to communicate the value first, Ixigo earns user trust and improves conversion on the OS prompt that follows.
This is a great example of:
- Educating before asking
- Using native-feeling elements (like bottomsheets)
- Aligning timing with user intent (on launch)
It’s a scalable pattern for improving push opt-ins across any app vertical — travel, commerce, or finance.
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