Kiwi Uses a Promotional Modal to Drive Credit Card Applications

A high-contrast, fullscreen overlay nudges users toward applying at the right moment in their journey.

Context

Kiwi deployed a modal popup promoting its credit card’s benefits — “Earn rewards, scan & pay with ease.” The design featured a bright, branded background, product visual, and a clear value prop, paired with a prominent Apply button.

This modal appears contextually during relevant moments in the user journey — such as when viewing payment features or wallet sections — maximizing attention and action.

Why This Works

Promotional modals, when timed right, can sharply increase conversions. Kiwi’s execution works because it’s:

Visually distinct, thanks to brand colors and minimal text
Context-aware, ensuring the offer lands when intent is highest
Simple and actionable, with a single, focused CTA

It’s a great example of using lightweight overlays to push high-value actions — like credit card applications — without disrupting core usage.

Subscribe to learn how best-in-class B2C brands use in-app engagement

Build experiences like ☝️ in your own app - without code

Join companies like Step, Upstox, Dream 11, Khatabook, and others that use Plotline to build dynamic experiences in your app and drive activation, adoption and retention in their apps - without relying on engineering

Take a tour

Start free trial