Kiwi Uses a Promotional Modal to Drive Credit Card Applications

A high-contrast, fullscreen overlay nudges users toward applying at the right moment in their journey.

Context

Kiwi deployed a modal popup promoting its credit card’s benefits — “Earn rewards, scan & pay with ease.” The design featured a bright, branded background, product visual, and a clear value prop, paired with a prominent Apply button.

This modal appears contextually during relevant moments in the user journey — such as when viewing payment features or wallet sections — maximizing attention and action.

Why This Works

Promotional modals, when timed right, can sharply increase conversions. Kiwi’s execution works because it’s:

Visually distinct, thanks to brand colors and minimal text
Context-aware, ensuring the offer lands when intent is highest
Simple and actionable, with a single, focused CTA

It’s a great example of using lightweight overlays to push high-value actions — like credit card applications — without disrupting core usage.

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