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BharatPe is an Indian fintech company that sells digital payment and financial services to small merchants and Grocery stores.
It boasts around 10M app users with over 7M merchants relying on BharatPe for their payment solutions.
How BharatPe uses Plotline
Over the last 3 months, the product team at BharatPe has launched 25+ campaigns on Plotline - to improve metrics ranging from monetization, adoption, and retention.
Campaign 1: Increase revenue by running festive offers to boost sales
The team wanted to improve the number of users who adopted festive offers during Republic Day.
They launched a Modal highlighting the exclusive offer with a countdown to create a sense of urgency.
- Trigger location: On the homepage, within 100ms of users opening the app.
- Audience: Targeted to users who open the app during the festive season.
The campaign was rolled out to 95% of the eligible audience, garnering 65K unique impressions and saw an uplift of ~7% in users adopting the offer.
Campaign 2: Boost Cross sells on the postpe App
The team wanted to increase cross sells of 2 products on the postpe app.
So, they decided to put highlight those products through a Spotlight to redirect user attention on them.
~10% more users clicked on the product as a result, eventually leading to purchases.
"Our experience with Plotline has been nothing short of exceptional. The time to launch campaigns in our apps was significantly reduced, allowing us to implement changes swiftly and efficiently without code. This has also saved lot of engineering cost. Our CTRs soared with the personalized in-app approach, driving higher user engagement and surpassing results from outside app comms."
Campaign 3: Improving Survey Completion Rates to Gather Customer Feedback
The team wanted their customers to be able to share regular feedback in an easy manner- so, they planned to integrate surveys in-the-app.
The fill-rate of surveys increased by more than 30% as this method provided a native-experience to users as opposed to taking the user out of the platform.
