Full Time

Content Marketing Associate

About Plotline

Plotline is a mobile adoption platform that helps product and marketing teams across various industries to seamlessly integrate onboarding guides, stories, videos and other interactive elements into their app. We directly impact metrics like feature adoption, activation and retention.

Some of our customers today include Dream11, CoinDCX, BharatPe, Upstox and more.

With an infrastructure handling over 5 billion API calls per month, and reaching over 150 million users, Plotline operates on a scale equivalent to 50+ large B2C companies combined.


We are seeking a talented Content Marketer to help us execute our content strategy. You will work cross-functionally with sales, marketing, product and design teams to execute campaigns that drive pipeline and revenue.

Outcomes expected

After 2 quarters with the company:

  1. Drive organic pipeline of ~$300k per quarter (from google search, webinars, G2, etc)
  2. Drive relevant organic website traffic to over 8,000 users per month
  3. Host a regular webinar series for our target market and ICP
  4. Own distribution for all our content efforts

Current numbers can be shared over call.


  1. Content creation: Content to be created across multiple formats like text (short-form social, long-form blogs), video, audio, etc
  2. Content Distribution: Work closely with head of marketing to ensure that content reaches the target audience.
  3. Get involved in multiple go-to-market efforts -
    • Product Marketing: Product launches, explainer videos, exploring engineering as marketing, etc.
    • Community: Build & nurture a close-knit community of potential/existing customers.
    • Newsletter Management: Oversee the creation and distribution of newsletters, managing subscriber lists effectively.
    • SEO: Enhance organic search rankings through manual link building and content distribution. Stay ahead by understanding competitive strategies and optimizing our approach.
    • Social media: Assist in researching, posting, and engaging on social platforms, and repurpose content to maximize reach and engagement.
  4. Ideal candidate would be comfortable recording video content as well. We expect video to be a big part of our content strategy going forward.

Requirements and background

  1. 1-3 years of SaaS content marketing experience
  2. A curiosity to tinker with AI technologies to increase efficiency of your output
  3. Comfortable taking up pipeline and revenue goals
  4. Comfortable being on camera and talking to customers/guests
  5. Proficiency in SEO

What we offer

  1. A chance to be a part of a rapidly growing company in the exciting mobile app space.
  2. A dynamic and creative work environment with a diverse and passionate team.
  3. Competitive salary and benefits.

If our mission speaks to you, and you enjoy ownership, camaraderie and chaos of an early-stage start-up, we’d love to meet you and tell you more.

Apply to this position

We would love to show you what we're building and explore a fit. 😃

Write to with the position as the subject line.