Discover 4 game-changing user onboarding UX patterns that will take your user experience to the next level.
User onboarding is the process through which users are introduced to an app or website, familiarized with its features, and guided towards becoming engaged and loyal users. When done right, user onboarding can significantly enhance user experience and increase user retention.
In this article, we will explore 4 effective user onboarding UX patterns that can help you create a seamless onboarding experience for your users.
Annotated patterns are powerful tools for guiding users during onboarding. They're visual cues or tooltips that highlight key features, making it easier for users to understand and use your app or website.
When implementing annotated patterns, consider the most important features that your users need to know about. Highlighting these features with annotations can draw their attention and make it easier for them to discover and use these functionalities.
In the example shown below, Myntra is using a basic tooltip to highlight the Studio page to drive feature adoption.
Furthermore, annotated patterns can also be used to educate users about advanced or lesser-known features. For instance, if your app has a hidden gesture-based navigation system, you can use tooltips to teach users how to access it.
Another effective way to enhance user onboarding is through embedded patterns. These patterns integrate guidance directly into the user interface, making the onboarding process seamless and intuitive.
By providing real-time guidance as users interact with your app or website, you can effectively reduce the learning curve and ensure that users quickly understand how to navigate and use your product.
For example, Binance uses a guided tour to educate new users and help them on their way to make their first trade. This leads to rise in activation rates and over time improves retention and LTV.
When it comes to capturing user data, dedicated patterns can play a crucial role in your onboarding process. By incorporating these patterns, you can collect valuable information that can help you personalize the user experience and deliver targeted content or offers. For example, you can use forms or surveys to gather user preferences, allowing you to tailor your product to their specific needs.
But it's not just about collecting data; dedicated patterns can also be used to build user motivation. By providing incentives or rewards for completing tasks or reaching milestones, you can motivate users to fully engage with your product. Duolingo is a well-known example for this
It's important to note that dedicated patterns should be used strategically and sparingly. Overusing them can lead to user fatigue or a sense of manipulation. It's crucial to strike a balance between capturing data and motivating users without overwhelming or alienating them.
A value-centric onboarding experience is all about showcasing the value that your app or website offers to users. It focuses on demonstrating the benefits and unique features that set your product apart from the competition.
Few ways to design an effective value-centric onboarding experience are
For example, EazyDiner uses carousel screens for onboarding. It reinforce EazyDiner's core value proposition immediately after a user downloads the app, setting and maintaining their expectations while providing motivation to further explore the app's offerings.
With Plotline's no-code in-app engagement platform, you can effortlessly deploy several onboarding UX patterns in just 15 minutes, without any coding required. It caters to various use cases and ensures exceptional user experiences.
Benefit from our robust event-based targeting and user segmentation to guide users towards taking the appropriate actions at the optimal moments.
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