Hansel.io Review | Overview, Pricing and Comparison

In-app engagement tools help growth and marketing folks improve monetization, adoption and activation. Modern consumer internet companies rely on tools like Hansel.io to shape user behaviour inside the app and to get users to carry out certain desired actions.

What is Hansel.io?

Hansel.io is a no-code product experience platform that helps product managers and growth marketers boost activation, conversions, feature adoption, and engagement by showing their users the right nudges and walkthroughs while they use the app.

With an in-app engagement tool like Hansel.io, B2C companies can:

1. Drive monetization: Increase free to paid conversions, convert more users with real-time offers, and drive higher revenue per user
2. Improve adoption: Easily launch new feature announcements and guide users to undiscovered features
3. Increase activation rates: Build product tours, onboarding guides, to take users to their aha moments and activate them
4. Get feedback: Use contextual in-app surveys to get instant feedback from users

Hansel.io pricing

Hansel.io pricing is based on MAUs. Based on some estimates from its users, pricing at a 5M MAU scale falls around $3,000-$4,000 per month.

Hansel.io reviews - pros and cons

Pros

• Smooth user interface with a simple dashboard
• Presence of a drag-and-drop interface that maps all product interactions in a single decision tree framework
• Different types of tests can be run, such as the 50/50 split tests, multi-arm, or multivariate tests

Cons

• UI template gallery: Limited to tooltips, coachmarks, modals, banners and a few other basic nudge types
• Performance: There was significant delay in when an event was triggered on the app’s frontend and when the nudge would be shown. By that time, the user had sometimes already exited the app, or they were on another page and the nudge felt intrusive
• Deliverability: From over 100k+ eligible users who should’ve seen the nudge, the tool would only show it to ~10k users. They could clearly see the difference when comparing the size of eligible cohorts on other analytical tools

Plotline - an alternative to Hansel.io

Plotline is an in-app engagement platform for modern consumer internet companies that enables product and marketing teams in high-growth consumer companies engage with their users from within their product, in real-time.

It has a no-code interface and fast setup. With integrations to all your preferred tech stack (Mixpanel, Amplitude, CleverTap, Segment, etc.) the tool can be installed in as little as 30 minutes.

Why choose Plotline over Hansel.io?

Hansel.io has its downsides, such as limited nudge patterns, less-attractive customization and lack of features like AND/OR conditions for targeting that are still not implemented according to reviews.

Compared to Hansel.io, Plotline offers an extensive UI template library

As stated earlier, Plotline enables you to design in-app experiences with high flexibility that seamlessly blend in with your UI.

Plotline offers in-app nudges like tooltips, coach marks, spotlights, modals, bottom sheets, native UI embeds, PIP videos, etc with the flexibility for deep customization. You can also add engaging visuals like images, GIFs, and videos to those in-app nudges.

Journey builder to automate messaging sequences; not available in Hansel.io

You can automate messaging sequences using the visual builder to suit your team's specific needs . It is also possible to add multiple if/else branches, time delays, and more to ensure that relevant messaging goes to every single user by branching communications.

Real-time user segmentation

You can target the right audience with Plotline’s segmentation engine and create highly relevant messaging campaigns based on real-time user actions and personas.

You can also set trigger events or filter by user attributes to target a specific segment of your users. Importing those events and attributes from tools like Mixpanel and Amplitude is also possible. Plotline’s SDK serves 150M end users and delivers a nudge within 100ms of an event firing.

Criteria to choose an in-app engagement solution

It's great that you're looking on how good is Hansel.io is for you and really trying to understand the pros and cons of it.

Whichever tool you decide to go ahead with, you can judge it on criteria such as deliverability, lag times, UI template options, segmentation capabilities, and features like Journey Builder, impact measurement, etc.

If you'd like to dive deeper into Plotline, you can start a free trial with us.