In-app messaging has proven to be a powerful tool for driving increased revenue by delivering targeted and personalized messages directly to users within the app environment.

By strategically leveraging in-app messages to highlight exclusive promotions, personalized offers, and upsell opportunities, businesses can enhance the overall user experience and drive higher conversion rates and revenue generation.

Let’s check how consumer apps use in-app messaging to improve revenue in their mobile apps.

6 examples of apps using in-app messaging to improve revenue

Headway uses always-on slider to drive conversions

Headway, a self-growth app, cleverly boosts conversions with an always-on slider displaying a compelling 'Gift for you' CTA above the navigation menu after user onboarding.

This slider takes up less space, hangs in the background non-intrusively, and is easily available to users when they're jumping around in the app. Furthermore, the CTA sparks an immediate response from users, creating a pivotal moment of conversion.

Tokopedia runs floating action button to showcase discounts

Tokopedia, a prominent e-commerce company in Indonesia, has implemented a floating action button to showcase their deals to the users while the users browse the app.

This floating button boosts conversion rates by capturing attention without disrupting shopping. It also encourages users to explore offers, leading to higher conversions and increased average purchase orders.

Picsart uses bottom tabs to drive monetization

Picsart ensures that its premium model is prominently displayed at the bottom of the app's interface by using static bottom tabs. This placement makes it more likely that users will notice and be aware of the premium features and benefits offered.

It's a proactive way for PicsArt to capture users' attention, highlight the value of the premium offering, and ultimately generate revenue from those who opt for the enhanced features and experience.

MakeMyTrip uses real-time offers to convert users

Bottom sheets showing coupons in real-time are targeted towards those MakeMyTrip users who’ve visited the checkout page, perhaps multiple times, and yet haven’t made a purchase.

As soon as they return to the homepage for the 2nd or 3rd time, MakeMyTrip nudges them with an offer. The “Use coupon” CTA takes users back on their booking journey with another subtle nudge in the "Offers" section to enter the code and avail discount.

This subtle nudge helps improve checkout conversion rates

Khatabook uses a floater to announce its ongoing sale

Khatabook, India's leading business management app for MSMEs has implemented a creative marketing strategy to promote its ongoing sale. They use a floater to showcase their sale to their users while the users browse the app.

This non-intrusive floater boosts conversion rates by capturing users' attention and encouraging exploration of ongoing sales. The visually appealing nudge leads to higher transactions as users are enticed by relevant discounts.

Kuku FM uses persistent bottom banner to drive conversions

Kuku FM, an audiobook app tailored for the Indian market, boasts a significant free user base.

To drive more users towards paid subscriptions, they employ a persistent "bottom banner" placed just above the navigation menu. This banner prominently offers an attractive 50% discount to incentivize users to upgrade.

Plotline helps product and growth teams in mobile app companies improve revenue using in-app messaging

You can create in-app experiences like the examples shown above for higher conversion rates and increased revenue. All without having to rely on engineering.

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