April 24, 2024

In-Product Banners: Guide for Effective Announcements

Discover the secret to creating impactful in-product banners that captivate your audience and drive action.

Ananya Vairavarajan

With countless distractions vying for users' attention in an app, it's crucial to find innovative ways to stand out from the noise. One powerful tool that can help you achieve this is the in-product banner.

In this guide, we'll take a deep dive into the world of in-product banners - understanding their versatility, harnessing their power, and unleashing their full potential.

What are in-product banners?

It informs you of a new feature, enhancing your workflow. These banners ensure you don't miss crucial updates.

In-product banner in Nike
Nike's in-product banner

Versatility of in-product banners

A few key strengths of in-product banners are

  • Versatility: They are highly adaptable, serving a range of purposes such as announcing new features, promoting limited-time offers, or providing important updates.
  • Flexible canvas: They offer a flexible platform to effectively convey your message, whether it's for promotion or information.
  • Strategic placement: In-product banners can be strategically positioned within your product to maximize visibility and user engagement.
  • Example: Imagine using an e-commerce platform. You spot a banner offering free shipping on all orders as you browse for clothes. These well-placed in-product banners grab your attention and encourage you to explore further and make a purchase.

Maximizing the impact of in-product banners

Compelling visuals

  • Use captivating images and animations to instantly engage users.
  • Visual elements make your message memorable.

Persuasive copy

  • Craft persuasive and clear text.
  • Include a clear call-to-action to encourage user interaction.

Imagine you're using a popular fitness app that offers personalized workout plans. As you complete a challenging workout, a banner pops up on the screen, displaying a congratulatory message along with an animated graphic of fireworks. This visually appealing in-product banner not only celebrates your achievement but also motivates you to continue your fitness journey.

Harnessing the power of in-product banners

Now that we have a solid understanding of in-product banners, let's explore how we can harness their power to achieve our goals.

Highlight product updates and new features

  • Keep users informed about the latest enhancements.
  • Create excitement and anticipation through visually appealing updates.

Host exclusive contests and promotions

  • Offer users the chance to win prizes or access discounts.
  • Create a sense of urgency and encourage engagement.
  • Generate buzz and word-of-mouth marketing.

Experiment and innovate

  • Explore different possibilities and strategies.
  • Capture users' attention for a memorable experience.
  • Transform communication with users through in-product banners.

Key benefits of implementing in-product banners

Implementing in-product banners can offer a wide array of benefits for your business.

Non-intrusive communication:

  • Replace the need for intrusive email campaigns or push notifications.
  • Seamlessly integrate into the user experience, avoiding disruption or annoyance.

Drive user engagement and conversions:

  • Place banners strategically within the product to capture attention.
  • Guide users toward specific actions or features.
  • Influence user behavior effectively, promoting new features, limited-time offers, or upgrades.

Enhance user experience:

  • Provide timely and relevant information.
  • Deliver updates, announcements, or personalized recommendations directly within the product.
  • Add value to your product and build trust and loyalty among users.

Plotline enables B2C growth and marketing teams to build app walkthroughs in a no-code manner

Plotline enables you to deliver exceptional in-product banners, for effective announcements and convey any other vital message

It lets you create and deploy customizable banners using in-app messages that match your design theme to a targeted user cohort.

If you'd like to know how Plotline’s in-product banners can captivate users' attention and achieve desired objectives, start a free trial with us.

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