Despite the effort invested in crafting a stellar mobile app, user drop-off can occur due to unfamiliarity with its features. This brings in the need for an effective way to embrace feature adoption.

It's a hassle to dedicate resources and time to curate one. But the good news is that you don't have to look after the feature adoption entirely in-house—utilizing mobile app feature adoption software can simplify the process.

What is a mobile app feature adoption software?

It serves as a tool to announce new features, provide a contextual nudge, or guide users through features—increasing engagement and adoption.

Selecting the ideal feature adoption software involves finding a delicate balance. You require a tool that engages users effectively, enabling them to recognize value quickly and foster loyalty. Simultaneously, it should be intuitive for your teams to implement and align with your budget and specific requirements.

The present landscape offers a plethora of software options to ensure feature adoption. Let's now explore a few mobile app feature adoption solutions in 2024.

Plotline

Choose if: You are a mobile-first consumer tech company. By far, Plotline provides the best UI templates available in the market.

1. Features: Specializes in the configuration of in-app messages that are an effective way to encourage feature adoption and improve user experience. It enables driving feature adoption by introducing new features subtly and in a non-intrusive format using different UI elements like tooltips, stories, coachmarks, spotlights, PiP videos, and many more.
2. Unique aspect: Extensive UI template library meant for feature adoption, journey builder to automate the flow, and real-time delivery (<100ms) of the in-app messages.
3. Main geography of operations: India, US, UK, South East Asia, Middle East.
4. Pricing: It falls under 3 categories with the Starter plan starting at $499. The most opted one is the Growth plan of $1299. If you are an enterprise, you can request detailed pricing by reaching out to them on a demo call.
5. Notable clients: Sharechat, Meesho, Khatabook, Niyo

Appcues

Choose if: You are a SaaS platform with a web and/or mobile app. Also can be used if you are a mobile-based consumer tech company, but UI templates will be limited.

1. Features: It helps users get acquainted with new and undiscovered features by highlighting the benefits they can expect and the key steps needed to adopt them. It also employs basic in-app messages like tooltips, modals, and screens.
2. Unique aspect: It provides a wide range of integrations with other software tools commonly used by businesses. For example Google Analytics, HubSpot, Marketo, Heap, Intercom, Salesforce, Segment, and many more. Appcues Mobile to help mobile apps with their adoption flows as well.
3. Main geography of operations: Predominantly covers the US and UK
4. Pricing: Appcues costs from $249/month (billed annually). Since Appcues is also built for SaaS companies first, it might seem extremely pricey to a mobile app or consumer companies where MAUs are much higher.
5. Notable clients: Freshworks, Lyft, CodePen

Pendo

Choose if: You are a SaaS business first, and you have a mobile app which is not a priority. You are looking for an adoption + analytics solution.

1. Features: Helps users discover important features—or sunset lesser used ones—to drive feature engagement. Uses basic modals predominantly to drive adoption and has an extensive analytics suite.
2. Unique aspect: Pendo offers more robust analytics and insights capabilities with more advanced reporting tools and data visualization. Pendo Mobile to assist mobile-first brands do product analytics and adoption.
3. Main geography of operations: Most of its customers are from US, UK, and Canada
4. Pricing: Pendo offers free usage for up to 1000 monthly active users. When you're prepared to scale, you can reach out to them to inquire about pricing for their premium plans.
5. Notable clients: Microsoft, Adobe, and Cisco

Netcore

Choose if: Mobile app-based consumer tech company. They acquired Hansel to aid with feature adoption in the app. However, ever since the acquisition, a number of their customers have raised issues with customer support and software reliability.

1. Features: It deploys segment-specific app walkthroughs, and contextually navigates users to the key features of your app.
2. Unique aspect: It also specializes in omnichannel communication like push notifications, SMS, and email.
3. Main geography of operations: EMEA and the US have most of Netcore’s customers.
4. Pricing: It provides 3 pricing editions namely Startup, Business, and Enterprise. It’s a free offering if the MAU count is only up to 10,000.
5. Notable clients: OYO, McDonalds

Whatfix

Choose if: Mobile app-based consumer tech company or SaaS Platform

1. Features: It uses popup notifications for announcements, a beacon to highlight changes, and a few such basic UI elements for driving feature adoption.
2. Unique aspect: Smart voice guidance in multiple languages can be added to the app.
3. Main geography of operations: Most of its customers are from US and EMEA
4. Pricing: Pendo offers free usage for up to 1000 monthly active users. When you're prepared to scale, you can reach out to them to inquire about pricing for their premium plans.
5. Notable clients: Zoomcar, Johnson & Johnson

How to choose the best mobile app feature adoption software

Here is a larger comparison for choosing the best mobile app feature adoption software for your business:

• Plotline is a recommended choice if you are a mobile-first consumer tech will an abundance of UI template libraries.
• Appcues Pendo or Whatfix is a suitable choice if you are a SaaS business first, and mobile apps (or consumer business) second
• Choose Netcore if you are also looking for omnichannel communication features along with feature adoption capabilities.

Final thoughts

By thoroughly researching and comparing the above options, you can make a well-informed choice that aligns with your mobile app feature adoption strategy in 2024 and beyond.

If you're interested in learning more about how to use Plotline’s in-app engagement is responsible for enhancing your adoption metrics for different target segments, feel free to book a demo with us.