Discover the secrets to captivating your app users with different types of mobile app modals.
Mobile modals can be powerful tools for delivering important information, encouraging user interactions, and driving conversions.
In this comprehensive guide, we will delve into the world of mobile modals, exploring their different types, best practices for design, inspiring examples, and how they can boost overall engagement and retention.
Mobile modals are small pop-up windows that appear on a mobile app screen, overlaying the existing content. These modals can present various types of information, such as important messages, alerts, onboarding tutorials, or even promotional offers.
They are designed to grab the user's attention and elicit a specific action or response. With their ability to deliver targeted and timely information, they have proven to be effective tools for engaging users and driving desired actions.
Mobile modals come in different shapes and sizes, each catering to specific user needs and app objectives. Few common types are:
Pop-ups: These modals appear as small windows that overlay the entire screen, often interrupting the user's experience. They are ideal for delivering urgent alerts or time-sensitive information.
Partial Overlays: These modals cover only a portion of the screen, allowing users to still view the underlying content. They are useful for providing additional context or options without fully diverting the user's attention.
Fullscreen Modals: As the name suggests, these modals occupy the entire screen, temporarily hiding the main app interface. They are commonly used for onboarding tutorials or when displaying extensive information that requires the user's full attention.
Now that we understand the different types of mobile modals, let's explore some best practices for designing compelling and user-friendly modals:
A well-designed mobile modal should not only attract attention but also provide a seamless user experience. Here are some key elements to consider:
While designing mobile modals, it's essential to prioritize the user experience. Here are a few tips to ensure a seamless experience:
Now that we have covered the fundamentals of mobile modals, let's draw inspiration from some real-world examples:
Spotify's modal introduces users to their smart home integration, showcasing how they can control their music from any connected device. By highlighting the functionality, Spotify enhances user convenience and promotes platform usage.
Sephora's modal communicates a simple redesign, informing users about the changes and assuring them that their experience will remain seamless.
The food delivery platform of Deliveroo nudges new users to place an order for certain value to get free delivery for certain period of time. This kind of offer leads to activation of new users by placing their first order.
Dunzo's modal introduces different variety of apples given for a 5% discount during the season. This is targeted to users who are an active user purchasing fruits on a regular basis.
Plotline helps product and marketing teams in high-growth consumer companies create and deploy tooltips (alongside other nudges like tooltips, spotlights, in-app videos, GIFs, animations, etc) that match your design theme.
From onboarding new users, driving conversions to encouraging feature adoption, Plotline has got you covered.
In case you want to deploy modals in your mobile app, check us out for a free trial.
Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that use Plotline to run in-app engagement and boost activation, retention and monetization.