Discover three powerful strategies to convert free users into paying customers in the mobile app industry.
Converting free users into paying customers is the ultimate goal for a mobile app. After all, it's the revenue generated from these loyal users that drives growth and success. But how can you master the art of mobile app upselling?
In this article, we will explore three strategies that can help you unlock the potential of mobile app upselling and maximize conversions with free users.
There are various upselling strategies you can employ to convert free users into paying customers. Let's explore some of the most effective ones:
Free trials are an excellent way to convert free users into paying customers. To maximize conversions, it's essential to create a seamless and engaging trial experience. Here are some tips to keep in mind:
Freemium models have revolutionized the app industry by offering a compelling balance between a free and premium experience. By strategically limiting certain features or content in the free version, you can create a sense of value and desire for the premium offering. Here's how you can make the most of freemium models:
Premium subscriptions are a powerful way to elevate the user experience and provide users with a more tailored and personalized app journey. Here are some strategies to make your premium subscriptions irresistible:
Now that we've explored different upselling strategies, let's take a look at some success stories to inspire you:
Slack excelled in upselling by offering a seamless experience to both free and paid users. Their strategy included a free version with limited features, showcasing premium benefits, and constantly enhancing their product through updates.
This innovation kept users engaged and attracted new ones. Additionally, their proactive customer support built trust and loyalty, opening opportunities for upselling premium features.
Dropbox, the cloud storage leader, boosted user acquisition and upselling through a referral program offering additional storage for inviting friends. They also prioritized a seamless cross-device experience for file access.
Security measures enhanced user confidence and positioned Dropbox as a trusted provider, driving upselling success.
iHeartRadio used content personalization and exclusive offerings to convert free users into paying subscribers. They employed advanced algorithms to provide tailored music recommendations and playlists, increasing user engagement.
Exclusive access to live events and interviews created a sense of exclusivity, while social features enhanced the community aspect and encouraged upgrades to the premium version.
At Plotline, we help you build and publish in-app messaging flows with zero coding, saving your developers time that can be better spent on other aspects of the product.
Using Plotline, growth and marketing teams can improve their in-app conversion metrics by creating and deploying in-app messages that match your design theme to a targeted user cohort.
Join us in our journey towards providing users with native in-app experiences and improving mobile app conversion and revenue metrics.
Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that use Plotline to run in-app engagement and boost activation, retention and monetization.