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Case Study
LazyPay Improves Credit Card Adoption by 35%
LazyPay is a new-age digital credit provider. It provides a simple and fast way to get credit in a single tap. LazyPay's One tap digital checkout process is available at over 45000+ merchants in India, including Swiggy, Vodafone, TataSky and more. LazyPay has over 5M downloads on the Play Store and App Store.
Campaign 1: Improving Credit Card Adoption
LazyPay has launched a new lifetime free card in partnership with RBL, Visa and Mastercard. The team wanted to boost adoption of this card.
Users who saw the video ordered the credit card at a 35% higher rate than those who didn’t see the video.
Campaign 2: Launching Rewards to Boost User Activation
LazyPay aimed to motivate new users to complete their first three transactions within seven days to increase user activation.
Using Plotline’s no-code platform, LazyPay launched a visually engaging rewards strip on the homepage, encouraging users to reach their transaction goals. The strip displayed a progress bar that updated with every transaction, with reminders like "1 day left" to amplify urgency.
Clicking on this strip would trigger a scratch card that helped the user claim a Rs 75 cashback.
LazyPay achieved a 20% increase in transactions, driven by the constant visibility and urgency of the reward. Best of all, this was accomplished without tying up any engineering resources.
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Campaign 3: Reducing Drop-offs for User Surveys
LazyPay faced drop-offs in their instant loan journey. They couldn’t attribute precisely why users weren’t progressing further on certain steps in the funnel and completing the loan application. Email surveys sent out to targeted users only got <5% response rate.
The team whipped up 6 surveys, each covering a drop-off point in the loan journey. If any user pressed the “back button”, Plotline would pop up an in-app survey to understand why the user is not continuing basis hypothesis from LazyPay's product and research team.
LazyPay received over a thousand responses, with half of the studies clocking >30% response rate.
Plotline's in-app surveys help product and growth teams uncover insights from their users in-the-moment
Product teams need to move fast, but collecting user insights can often be a slow and painful process. Traditional methods of collecting feedback fall short. Email and whatsapp surveys have low response rates, and user calling suffers from low connect rates.
In-app surveys help you build a culture of rolling research in your product organization. Get statistically significant insights that help you improve your product roadmap.
The best consumer tech companies today like ShareChat, Meesho, Khatabook and LazyPay all use Plotline to uncover key product insights and improve their roadmap.
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