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Tailored app experiences in minutes
Launch growth loops that feel native, land perfectly, and move users.
No code required.
No code required.
Rated 4.7
on
G2.com
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Plotline helps us effortlessly create in-app experiences. We have seen strong conversions on our campaigns.
Carter Hansen
Head of Marketing
Introduce a variety of UX patterns
Videos, tooltips, spotlights, stories and more to personalize user journeys
PICTURE-IN-PICTURE Videos
Baazi Games improves tournament participation with engaging videos
The team promotes their latest poker tournaments with immersive and non-intrusive PiP videos - can be moved, expanded or dismissed according to user preferences. These help boost awareness and conversions.
Floaters
Zupee drives 100% uplift in KYC completions and activation
For users who have not done KYC, Zupee triggers a contextual floating button that reminds them to finish the process. Clicking on the floater redirects to the KYC page, drastically improving completion rates.
spotlights
Jar uses Spotlights to launch their new feature "GoldX"
Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
tooltips
Google Pay uses tooltips to activate new users
By using tooltips on the Scan and Search feature, they drastically reduce time-to-value and increase activation rates.
IN APP STORIES
Stable Money uses stories to introduce their value prop
Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.
sCRATCH CARDS
Zepto rewards users through scratch cards to boost partner offer visbility
To encourage repeat purchases and increase customer retention, Zepto implemented a post-purchase gift rewards campaign. After completing a purchase, users were offered a surprise partner offer.
In-App Nudges
Improve activation, adoption & retention with in-app nudges
Communicate with users with multiple UI elements (tooltips, bottom sheets, pinned banners) in your app
Improve onboarding with guided tours and tutorials
Drive new feature adoption with announcements
Increase LTV with contextual messaging
Gamification
Drive deeper engagement with gamification & rewards
Engage your users with gamification elements (scratch cards, streaks, milestones) to improve repeat conversions
Reward your users with scratch cards
Add randomness with spin-the-wheel
Collect data and boost fun with quizzes
How It Works
Design -> Target -> Launch
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Loved by customers, Trusted by enterprises
Trusted for industry recognition, enterprise security, and billions of interactions.
700M+
Impressions served every month
<100ms
P99 latency
1.5B+
Daily API calls
40K+
Experiences created
99.98%
Platform uptime
24/7
Global support coverage
You're in good company
Hear from those who're already working with us
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"The ability to quickly test and scale tailored app experiences is instrumental to driving adoption growth. Their support has been fantastic and I highly recommend Plotline to product marketers."
Kate Montgomery
Head of Product Marketing, Step
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
"We brought in Plotline to create app widgets effortlessly and scale in-app as a growth channel. This has helped us drive adoption and reduced the burden on internal teams."
Minal Thukral
Executive VP - Growth
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"We brought in Plotline to help increase onboarding and product adoption. Plotline has helped us create in-app experiences and reduce the burden on internal teams. We’re able to move faster and have seen strong conversions on early campaigns."
Carter Hansen
Head of Marketing, Step
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
“We were able to uncover key insights into how our users think about our loan journey, helping us plan initiatives that can reduce drop-offs.”
Kavya Gupta
Senior Product Manager, LazyPay
"We were impressed by Plotline's product stability and performance which is why we partnered with them."
Piyush Gupta
Head of Product, Loop
"We've seen almost a 50% uplift in new users starting their first game if they see Plotline's guided tours."
Avijit Jaiswal
Senior Product Manager, Baazi Games
"Using Plotline, we’ve been able to rapidly decrease time to go-live, enabling us to execute multiple experiments inside our app."
Mohankumar Swaminathan
AVP, Scripbox
“Being able to launch new in-app messages without app releases is a major growth driver.”
Damini Mishra
Product Lead, Khatabook
"Plotline's incredible flexibility helps us create in-app campaigns that match the design theme of our app."
Sargam Garg
Product Designer, Loop
"We tried building engagement campaigns in-house, but it was very time-consuming. Using Plotline, we’ve been able to rapidly decrease this time to release."
Aditya Bhatt
Product at Niyo
"Our new feature, GoldX, saw almost 80% higher adoption among users that saw the Spotlight. We're now running 20+ campaigns on Plotline to improve multiple in-app funnels."
Utkarsh Garg
Head of Growth, Jar
Use Cases
Built to solve use cases across the funnel
Communicate with your users in any lifecycle stage
Onboarding & activation
Guide new users to their aha moment with tooltips, spotlight, videos
Cross sell & upsell
Communicate feature benefits to the right users, at the right time to boost usage
Conversion & monetization
Convert on-the-fence users with timely nudges and relevant suggestions
Gamification & retention
Build habit-loops, reward user actions with quizzes, scratch cards and more
Ready to get started?
Join companies like Zepto, Step Banking, Dream 11 and others that use Plotline to boost conversions
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