Tailored app experiences in minutes

Launch growth loops that feel native, land perfectly, and move users.
No code required.

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Read case studies

Plotline helps us effortlessly create in-app experiences. We have seen strong conversions on our campaigns.

Carter Hansen

Head of Marketing

Introduce a variety of UX patterns

Videos, tooltips, spotlights, stories and more to personalize user journeys

PiP Videos
Floaters
Spotlights
Tooltips
Stories
Scratch Cards
Picture-in-Picture Videos

Baazi Games improves tournament participation with engaging videos

The team promotes their latest poker tournaments with immersive and non-intrusive PiP videos - can be moved, expanded or dismissed according to user preferences. These help boost awareness and conversions.
Floaters

Zupee drives 100% uplift in KYC completions and activation

For users who have not done KYC, Zupee triggers a contextual floating button that reminds them to finish the process. Clicking on the floater redirects to the KYC page, drastically improving completion rates.
Zupee KYC floater with Plotline
Spotlights

Jar uses Spotlights to launch their new feature "GoldX"

Jar recently launched GoldX, which facilitates their users to lease gold to retail jewellers, who can then use it as part of their working capital.
Jar uses Plotline's Spotlight feature to improve adoption of GoldX
tooltips

Google Pay uses tooltips to activate new users

By using tooltips on the Scan and Search feature, they drastically reduce time-to-value and increase activation rates.
Google pay tooltips for new users
IN APP STORIES

Stable Money uses stories to introduce their value prop

Stable Money needs to build quick trust with its users to ensure successful conversions to deposits. It does so by introducing its value prop with Stories - simple and easy to consume.
Scratch Cards

Zepto  rewards users through scratch cards to boost partner offer visbility

To encourage repeat purchases and increase customer retention, Zepto implemented a post-purchase gift rewards campaign. After completing a purchase, users were offered a surprise partner offer.
In-App Nudges

Improve activation, adoption & retention with in-app nudges

Communicate with users with multiple UI elements (tooltips, bottom sheets, pinned banners) in your app

Improve onboarding with guided tours and tutorials
Drive new feature adoption with announcements
Increase LTV with contextual messaging
In-Line Widgets

Run experiments with in-line widgets

Insert native content in any section of your app to test new messaging, design, journeys through grid and carousel widgets

Set up native widgets that fit in-line with your app
Showcase value props or offers with Stories
Give personalized experiences with recommendations
Gamification

Drive deeper engagement with gamification & rewards

Engage your users with gamification elements (scratch cards, streaks, milestones) to improve repeat conversions

Reward your users with scratch cards
Add randomness with spin-the-wheel
Collect data and boost fun with quizzes
How It Works

Design → Target → Launch

Customize designs to match your app

Design in-app experiences that seamlessly blend with your app - change fonts, backgrounds, colours and more

Target users with real-time segmentation

Target on events and attributes, or import cohorts from your favourite tools like Amplitude, Mixpanel, etc

Launch experiments and measure impact

Continuously improve campaign performance by A/B testing

Create designs that match your app
Segment users to hyper specific cohorts
Measure impact of your experiments with Plotline
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Loved by customers, Trusted by enterprises

Trusted for industry recognition, enterprise security, and billions of interactions.

700M+

Impressions served every month

<100ms

P99 latency

1.5B+

Daily API calls

40K+

Experiences created

99.98%

Platform uptime

24/7

Global support coverage

Real results from real customers

Hear how top executives say Plotline transformed user engagement and outcomes.

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PokerBaazi reduces GTM dev effort by 25% using Plotline
50%
Boost in adoption
25%
Reduction in overall dev GTM effort
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Zupee improves user activation by 3X with Plotline
300%
Activation Improvement
10%
Boost in overall retention
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BharatPe 3Xes the number of experiments run with Plotline
300%
Boost in experimentation velocity
50+
Campaigns launched every month
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Niyo boosts engagement rates by 5X with Plotline
500%
Engagement Boost
80%
Improvement in card transactions
Use Cases

Built to solve use cases across the funnel

Communicate with your users in any lifecycle stage

Onboarding & activation

Guide new users to their aha moment with tooltips, spotlight, videos

Cross sell & upsell

Communicate feature benefits to the right users, at the right time to boost usage

Conversion & monetization

Convert on-the-fence users with timely nudges and relevant suggestions

Gamification & retention

Build habit-loops, reward user actions with quizzes, scratch cards and more

Ready to get started?

Join companies like Zepto, Step Banking, Dream 11 and others that use Plotline to boost conversions

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Get in touch
Email: support@plotline.com
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