Discover how to optimize user journeys with contextual nudges in mobile apps by targeting the right user with the right context at the right time.
Imagine a scenario where the necessary features appear at the right time, exactly when you need your users to see them. It may sound like magic, but it's the power of contextual nudges.
In this blog post, we will explore various scenarios where contextual nudges can be applied at different points during the user journey.
Contextual nudges engage your users when they’re using the mobile app, with the right context at the right time. They guide users to the next action point.
For example, when unveiling a new customer-centric feature, contextual nudges come to the rescue, educating users about the new feature, and ultimately boosting conversions, engagement, and overall user experience.
Let’s dive into the list of use cases for contextual nudges on how they can be implemented throughout various stages of the user journey.
The coachmark is used to introduce its new users to the core functionality as the user goes through making a purchase for the first time. By highlighting these core features, it would lead to quick activation and subsequently long-term retention.
Google Pay provides an excellent example of this strategy by incorporating tooltips that educate new users on how to use two critical features - making payments to contacts via a search and scanning a QR code. This ensures that new users are aware of these features leading to quick activation.
Jar uses a spotlight to introduce users to their newly launched feature, GoldX to improve the adoption of the feature and complete the respective action. This is targeted to the users landing on the homepage on an app launch on how they can save and earn better with GoldX.
In-app blinkers are used in SonyLiv to highlight the “My List” feature and make the users adopt that to add their favorite movies and TV shows. This is shown to a particular cohort of users who have seen similar kind of movies.
To introduce daily active users to new deals (of that particular day), Blinkit created an engaging video that was shared with its user base. While the video is playing, users still have access to the screen and can move it around, expand it, or dismiss it as they please.
When SonyLiv launched Rocket Boys Season 2, they wanted to contextually nudge more users to start watching. In addition to placing it front and center on the homepage, they also configured a slider to draw user attention. This campaign was made highly relevant by only targeting users who’ve watched Season 1 in the past but had still not started watching any episode of Season 2.
By using static bottom tabs, Picsart ensures that the promotion of its premium model is prominently displayed at the bottom of the app's interface. This placement targets the users who are in free mode to be aware of the premium features and benefits offered.
In the HealthifyMe app, for users who’ve hit the purchase page multiple times before but have not yet converted, a native banner for this user cohort shows up which takes them to a stories carousel. Each story is embedded with a CTA that takes the user to a purchase page.
The demands on engineering teams are high, as they are typically responsible for core product development, bug fixes, infrastructure maintenance, and other critical tasks.
This scarcity of engineering bandwidth can hinder the timely implementation of contextual nudges, slowing down the progress and impact of your in-app engagement initiatives.
Testing different contextual nudges to determine their impact on key metrics is crucial. For example, you may experiment with a subtle nudge that highlights the "Send Money" feature for new users to see its impact on the metrics.
If not, you need to explore alternative approaches. But time constraints may limit the ability to test multiple flows.
With Plotline's in-app engagement platform, you can effortlessly deploy contextual nudges in just 15 minutes, without any coding required.
If you'd like to discover how these contextual nudges can boost your activation, adoption, retention, and monetization metrics, start your free trial with us.
Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that use Plotline to run in-app engagement and boost activation, retention and monetization.