In this comprehensive blog post, we delve into mobile app tooltips and uncover their use cases.
Given the growing complexity of mobile apps, tooltips have emerged as essential tools to enhance onboarding, improve discoverability, and provide assistance without overwhelming the user.
Tooltips are compact in-app messages that are linked to a particular UI element (button, banner, etc) on the app screen. A tooltip is used to deliver important information that will aid users in understanding how a feature works or how to take the next step in their journey.
Outlined below are five common use cases for tooltips.
Binance recognizes that new users need some help and education to get started. They deliver this education with the help of a guided tour to assist new users in their trade journey. This educational approach significantly improves activation rates of new users.
Google Pay provides an excellent example of this strategy by incorporating tooltips that educate new users on how to its critical features. By doing so, Google Pay ensures that users are aware of these features leading to quick activation.
Duolingo nudges its users to view their course progress using a tooltip during their learning session. This helps users understand whether they have to increase or decrease their pace of learning.
Calm nudges its users with a tooltip to try out curated content based on the user's input. This helps users start quickly with their first meditation session, resulting in quick aha moments.
CashBook prompts users to regularly monitor their funds after each entry for better financial management. This proactive approach to financial management empowers users to make informed decisions and stay in control of their money.
Developers need to build the core mobile app. They don't really have the time to keep adding and changing tooltips (text, designs, targeting, etc).
On top of that, every new experiment with a tooltip takes 2 weeks to build, another 2 weeks to make the app release, and another month or so to analyse results meticulously to understand whether your tooltip achieved the desired result.
Plotline helps product and marketing teams in high-growth consumer companies create and deploy tooltips (alongside other nudges like spotlights, in-app videos, stories, coachmarks, animations, etc) that match your design theme.
From onboarding new users, driving conversions to encouraging feature adoption, Plotline has got you covered.
In case you want to deploy tooltips in your mobile app, check us out for a free trial.
Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that use Plotline to run in-app engagement and boost activation, retention and monetization.