Find out how to optimize onboarding with impactful in-app messages to boost user activation and retention rates.
Great onboarding ensures that the first-time user experience is highly tailored to the user's context and directs them toward key "aha" moments right from the start. One way to achieve this goal is by using highly relevant and contextual in-app messages.
In-app messages are informative guides or non-intrusive directions for a user, that are relevant to the user’s context and that appear inside the app. They can be displayed as tooltips, spotlights, coachmarks, in-app videos, stories, animations, etc, and can be used for providing information or requesting user action while the user is actively using the app.
To ensure a seamless onboarding experience for new users, one effective strategy is to utilize in-app messages. When implemented effectively, users will gain confidence in navigating your product, paving the way for successful adoption and engagement.
In-app messages can be used in a variety of ways, such as:
The objective is to eliminate any confusion or uncertainty users may feel upon downloading your app, making it crystal clear which steps they need to follow in order to start using your app to its fullest potential.
The carousel screen works to reinforce EazyDiner's core value proposition immediately after a user downloads the app, setting and maintaining their expectations while providing motivation to further explore the app's offerings.
Onboarding tooltips in the Product Hunt app help activate its users by providing guidance and education about the app's features and functionality. By providing tooltips at the right moments, it simplifies complex functionality and guides users through the learning process.
Gmail uses tooltips to effectively emphasize and showcase its core features, enabling users to easily discover and utilize the full range of functionalities offered by the platform.
Binance uses a guided tour to educate new users and help them on their way to make their first trade. This leads to rise in activation rates and over time improves retention and LTV.
New users of Flipkart are introduced to the core functionality of the app while they make their first purchase. The coachmarks serve the purpose of highlighting key features, ultimately driving quick activation and long-term retention.
The demands on engineering teams are high, as they are typically responsible for core product development, bug fixes, infrastructure maintenance, and other critical tasks.
This scarcity of engineering bandwidth can hinder implementation of contextual nudges, slowing down progress.
Testing different contextual nudges to determine their impact on key metrics is crucial. But building capabilities to quickly experiment with different flows can be time consuming and slow time to impact.
Plotline enables you to build best-in-class onboarding experiences with in-app messages, without engineering effort.
With Plotline, product and growth teams can effortlessly create and publish targeted in-app messages, such as tooltips, coachmarks, stories, in-app videos, animations and more.
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Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that use Plotline to run in-app engagement and boost activation, retention and monetization.