Gamification is critical to drive user engagement. Take inspiration from the best gamification features from the fast-growing banking apps.
Gamification can be leveraged by banking apps to enhance engagement and foster customer loyalty, offering an effective strategy to reduce user churn.
For users, this can mean achieving goals, having an easy way to monitor progress, and completing tasks to unlock rewards such as bonuses, cash incentives, and gifts.
Striking the right balance between making financial activities enjoyable and not turning them into gimmicks is a challenge.
Financial decisions are often seen as serious matters, making it essential to maintain a sense of responsibility.
People have varying attitudes toward gamification. Banks must make gamified experiences discoverable without imposing them on all users.
Ensuring consistency in the app's look and feel while introducing gamification elements is crucial.
While competitiveness can drive progress, ranking people based on their financial achievements might not be universally appealing.
Privacy and security concerns need to be addressed when implementing social features like leaderboards.
Monobank introduced a successful gamification initiative in 2019. Users were encouraged to complete straightforward tasks, such as updating their personal profiles or making transactions with ApplePay, to earn as many badges.
Exclusive rewards and benefits were offered to the first users who collected all badges.
Revolut offers a rewards system where you earn points for making transfers and payments. These points contribute to a leaderboard that tracks your progress in comparison to both top users and your friends.
These accumulated points can then be used to participate in a weekly prize draw, allowing you to win cash prizes ranging from £1 to £10,000 as part of Revolut's Raffle contest.
It’s a Spanish bank app that introduced the BBVA Game, a web app featuring tutorials on online tax payments and transactions.
Customers could accumulate points by completing challenges and use them for rewards like music downloads, movies, smartphones, La Liga football league tickets, and auctions.
In just half a year, the game attracted over 100,000 users, leading to an impressive 18% increase in user satisfaction.
Plotline's no-code builder is designed to integrate interactive gaming features into your banking app. Additionally, you can use scratch cards, confetti, and other UI elements like tooltips, spotlights, PiP videos, etc., to educate, retain, and motivate your users effectively.
Start a free trial with Plotline now to gain a deeper insight into how we can enhance your banking app's gamification.
Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that use Plotline to run in-app engagement and boost activation, retention and monetization.