Explore some key use cases for nudges, designed to guide users at different stages of their journey within the gaming app.
Gaming apps have seen significant growth in recent years, and with the increasing competition, they need to find ways to stand out and provide a compelling user experience.
To stand out and provide an exceptional user experience, gaming apps should aspire to attain an increased
Nudges can boost metrics discussed above and improve the overall in-app engagement.
We cover a comprehensive list of use cases for nudges that can be implemented in gaming apps throughout various stages of the user journey.
Candy Crush offers in-app tooltips which are used to guide new users on how to play the game effectively.
These tooltips offer helpful hints, tips, and instructions, making it easier for players to understand the game mechanics, objectives, and features.
By providing this assistance directly within the game interface, the tooltips ensure a smooth onboarding experience, preventing players from feeling overwhelmed and helping them progress efficiently.
They serve as valuable educational tools, empowering players with the necessary knowledge to enjoy the game and succeed.
A23 Rummy cleverly uses a spotlight feature to draw attention to its "Add Cash" option, which grants players free entries to other games worth Rs 2500.
By prominently displaying this feature, the game encourages users to take advantage of it, providing them with additional value and incentives to continue using the platform.
Subway Surfers uses a freemium model, offering the game for free while providing optional in-app purchases to enhance the gameplay.
To generate revenue, the app displays enticing in-app modals promoting new character packs and limited-time offers.
By doing so, they encourage players to make purchases and monetize the app successfully while maintaining a large user base enjoying the game for free.
Ludo Empire employs a full-screen modal with a dismissal button to showcase its "Refer&Earn" feature to new users. This approach serves two purposes: firstly, it makes new users aware of the referral program, and secondly, it actively involves existing users in onboarding new ones.
By utilizing this method, Ludo Empire aims to encourage more users to participate in the referral program, fostering a user-driven growth strategy while offering an incentive for existing users to engage with the platform.
Monopoly Go utilizes a modal to remind players of their in-game achievements and milestones, effectively motivating them to return to the game multiple times.
By showcasing their progress and accomplishments, the modal encourages players to engage with the game repeatedly and further enjoy their gaming experience.
The demands on engineering teams are high, as they are typically responsible for core product development, bug fixes, infrastructure maintenance, and other critical tasks.
This scarcity of engineering bandwidth can hinder the timely implementation of contextual nudges, slowing down the progress and impact of your in-app engagement initiatives.
Testing different nudges to determine their impact on key metrics is crucial. For example, you may experiment with a subtle nudge to display discounts if the user has not added cash to the wallet in a fantasy gaming app.
If not, you need to explore alternative approaches. But time constraints may limit the ability to test multiple flows.
Configuring nudges in real-time requires significant technical effort to ensure that they are delivered at the right moment, to the right users, and with the right content.
Managing this process internally often poses challenges in terms of technical implementation, scalability, and timely adjustments.
Plotline's no-code in-app engagement platform enables you to deploy in-app nudges without writing a single line of code within 15 minutes.
We provide powerful event-based targeting and user segmentation to help the right user take the right action at the right time.
If you're interested in learning more about how nudges can help you drive activation, adoption, retention, and monetization metrics in gaming apps, start a free trial with us.
Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that use Plotline to run in-app engagement and boost activation, retention and monetization.