December 3, 2023
5
  minutes

In-App Tutorials: A Complete Guide in 2024

Find the best practices and examples of how different mobile apps incorporate in-app tutorials for their users to experience the "aha moment".

Aditya Bhattacharyya

Even the best and most intuitive mobile apps can look scary and intimidating to new users. This holds true even when regular users of your app encounter a new feature they’re not used to.

What are in-app tutorials?

In-app tutorials guide you through the app's layout and features, helping you navigate the digital jungle without getting lost. These tutorials are designed to ease your initiation into the app's world, turning the "what does this button do?" dilemma into an "aha!" moment.

Benefits of having a good in-app tutorial

Here are the three key reasons why you need a good app tutorial:

  1. Simplified understanding: Even the simplest apps can look complicated to new users
  2. Reduced support: Reduces support tickets by guiding users through key aspects
  3. Increased loyalty: Set your users up for success right from the start so they can spread the word to their friends

Best examples of in-app tutorials

Binance

Binance uses an app tutorial to educate new users and help them on their way to making their first trade. This leads to a rise in activation rates and over time improves retention and LTV.

Binance uses an app tutorial to educate new users

EazyDiner

Users come into your app with an expectation of value. This expectation can be built from multiple touchpoints - your website, appstore, any events or promotions you ran, etc.

EazyDiner reiterates the core value proposition using a carousel when a user first downloads the app to maintain their expectation, reduce confusion, and motivate them to continue to explore the app.

EazyDiner reiterates the core value proposition using a carousel

Product Hunt

Onboarding tooltips are used as an app tutorial in the Product Hunt app to help activate its users by providing guidance and education about the app's features and functionality.

By providing tooltips at the right moments, it simplifies complex functionality and guides users through the learning process.

Onboarding tooltips are used as an app tutorial in the Product Hunt app

Slack

Slack immediately presents its features upon app launch through four tutorial screens. This exemplifies value-driven onboarding, establishing app context, and showcasing advantages.

Slack immediately presents its features upon app launch through four tutorial screens

Gmail

The Gmail app uses a series of tooltips for an app tutorial. This effectively emphasizes and showcases its core features, enabling users to easily discover and utilize the full range of functionalities offered by the platform.

The Gmail app uses a series of tooltips for an app tutorial

ACT Fibernet

Incorporating an app tutorial using spotlights, ACT Fibernet emphasizes vital features and ensures a smooth onboarding process. It ensures that new users possess the essential knowledge to navigate the platform proficiently.

This educational approach significantly improves the activation rates of new users, providing them with a positive initial experience and reducing barriers to entry.

Incorporating an app tutorial using spotlights, ACT Fibernet emphasizes vital features and ensures a smooth onboarding process

Plotline enables B2C growth and marketing teams to build in-app tutorials in a no-code manner

Plotline enables you to deliver exceptional app tutorials, guiding new users toward their "aha" moment faster through enhanced onboarding and behavior guidance.

If you'd like to know how Plotline can help you activate more users with better in-app tutorials, start your free trial with us.

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