In this article, we'll discuss the significance of active users, how to calculate it and provide strategies for boosting your active users in the app.
An active user refers to someone who interacts with an app during a specific timeframe. This measurement provides app developers and marketers with valuable information about their app's expansion, user engagement, and retention.
They are more likely to engage with your app, make in-app purchases, and recommend it to others. Therefore, increasing the number of active users is crucial to sustain the growth of your mobile app.
Active users are the lifeblood of any mobile app. Listed below is the role of active users in driving engagement, retention, and revenue.
DAU, MAU, and WAU have commonly used metrics in the world of app analytics to measure user engagement and activity. Let's break down what each of these metrics represents:
Here's a table summarizing the differences between these metrics:
Calculating active users may seem simple in theory, but it can become more complex based on how you define user activity. It depends heavily on your company's long-term growth goals and business model.
Important steps to follow while calculating the active users:
Lets take an example for a fintech mobile app.
On day X, the following engagements were registered:
Bottom line: Our DAU count adds up to 2. Here's why:
The initial interaction users have with your app revolves around the onboarding process, highlighting the importance of streamlining this crucial stage.
Without an efficient onboarding process, user dropout rates increase, hindering the opportunity for a user becoming an active user.
Product Hunt uses tooltips for app onboarding to help activate its users by providing guidance and education about the app's features and functionality. By providing tooltips at the right moments, it simplifies complex functionality and guides users through a quick activation.
Push notifications are a valuable tool that enables you to share updates, provide helpful information, and maintain top-of-mind awareness with users, even when they aren't actively using your app.
They also enhance the user experience by offering targeted promotions such as discounts on products that users recently viewed, special birthday offers, re-engaging inactive users, and driving traffic to nearby stores.
For example, push notifications could also bring users back to eCommerce apps by reminding them of special offers or abandoned carts.
Transforming the app experience into a game, even if it's not a gaming app, can have a profound impact on user engagement and loyalty. Providing rewards for user engagement enhances the continuous appeal of the app and brings back the user to the app regularly.
For example, Duolingo inspires its users to use the app daily by employing tactics such as streaks, daily objectives, and a life-based system that refills over time.
Implementing well-crafted and strategic in-app messages can significantly improve user engagement and increase the number of active users.
By delivering timely, personalized, and relevant content, you can nurture a strong relationship with your users, ultimately driving their continued engagement with your app.
In the case of Khatabook, it uses a spotlight feature. By increasing the number of users who're aware of and actively using Bulk Reminders, this drives higher revenue per user.
Habit loops are powerful psychological patterns that drive repeated behaviors and create habits. By creating an addictive loop with infinite scrolling, you can cultivate habits that drive users to spend more time in your app, explore its features, and ultimately become loyal, active users.
Plotline is an exclusive in-app engagement platform that lets you create and deploy customizable in-app messages that match your design theme to a targeted user cohort. It empowers mobile-first businesses to deliver a personalized, engaging, and seamless user experience.
By leveraging its features, such as onboarding assistance, targeted in-app messages, and in-app surveys, businesses can grow their active users and foster a long-term user loyalty.
Join us on our journey towards providing users with native app experiences and improving the count of active users for your mobile app.
Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that use Plotline to run in-app engagement and boost activation, retention and monetization.