April 17, 2024

The Ultimate Guide to Mobile App Personalization

Discover how to enhance user engagement and retention by creating personalized mobile app experiences.

Ananya Vairavarajan

Do you feel like your users are just clicking and swiping without any real interest or connection? Well, it's time to take your mobile app experiences to the next level with the power of personalization.

By tailoring your app to meet the unique needs and preferences of your users, you can boost engagement, retain users, and foster brand loyalty. Let's explore the ways in which personalized mobile app experiences can transform your user engagement.

Power of mobile app personalization

Mobile app personalization has the potential to revolutionize user engagement, retention, customer satisfaction, conversions, and brand loyalty.

  • Enhancing user engagement: Personalization engages users with tailored content, recommendations, and features, fostering their interest and loyalty.
  • Retaining users: Personalized app experiences foster a strong user connection, reducing abandonment rates. Adapting your app to user preferences ensures long-term retention.
  • Elevating customer satisfaction: Tailoring your app to your users' specific needs and desires leads to positive reviews and recommendations when they're satisfied.
  • Boosting conversions: Understanding user preferences and infusing personalised content enables targeted product/service offerings, boosting conversion rates.
  • Fostering brand loyalty: Personalization fosters emotional connections, driving user loyalty towards a particular brand in a competitive era.

Mastering the art of mobile app personalization

Harnessing user data

The first step in personalizing your app is collecting and analyzing user data. This goes beyond just basic demographic information. By gathering data on their preferences, past interactions, and browsing history, you can gain valuable insights into their interests and behaviors.

To curate personalized recommendations, Blinkist asks you about the genre in which you want to invest yourself based on which, it shows you a list of book suggestions as a part of the subsequent onboarding process.

Asking relevant questions to personalize onboarding, Blinkist

Social connections within your app

Integrating social connections within your app can add a whole new dimension to the personalized experience. By allowing users to connect with friends, share achievements, or compete with each other, you create a sense of community and engagement that keeps users coming back for more.

On achieving a 50-day streak in Duolingo, it let's you share your milestone to different social media or to your Duolingo community.

chieving a 50-day streak in Duolingo, it let's you share your milestone to different social media or to your Duolingo community

Personalized push notifications

Push notifications are a powerful tool for grabbing your users' attention and driving engagement. However, generic push notifications may not yield the desired results. To truly personalize these notifications, you need to consider factors such as user behavior, preferences, or location.

Shown below is a push notification sent by Swiggy with a personalized name on it using the user's data.

Swiggy's personalized push notification

Targeted in-app messages

In-app messages are another effective way to personalize the app experience. These messages can be triggered by specific user actions or behaviors, offering guidance, recommendations, or exclusive offers.

For example, a bottom sheet is triggered nudging Swiggy users to "add more" products to get their deliver fees reduced. This is targeted to the users whose order value is less than ₹ 159.

Bottom sheet is triggered nudging Swiggy users to "add more" products

Personalized in-app offers

By offering customized bonuses, or discounts based on the user journey or preferences, you can keep them engaged and motivated to continue using the app.

To nudge more users to make that booking, MakeMyTrip shows them offers and coupons in real-time. These in-app messages will be targeted only towards those users who’ve visited the checkout page, perhaps multiple times, and yet haven’t made a purchase.

Improve funnel metrics with Plotline

Plotline helps B2C mobile app companies to create a personalized mobile experience for their users

Plotline is an in-app engagement platform that lets you create and deploy in-app messages that match your design theme to a targeted user cohort.

If you're interested in learning more about how in-app messages can help personalize the user experience in the app, start your free trial with us.

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Improve funnel metrics with Plotline

Join companies like ShareChat, Meesho, Jupiter, Jar, Khatabook and others that use Plotline to run in-app engagement and boost activation, retention and monetization.

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